Senior Media Buyer

Summary

Join our team as an Integrated Sr. Media Buyer and lead the strategic planning and execution of multimillion-dollar traditional media campaigns for major law firms. This role demands independent leadership in day-to-day campaign management, collaborating with our Operations team on strategic planning. You will be responsible for managing TV, radio, and other media campaigns, negotiating with vendors, analyzing data, and optimizing campaign performance. Success in this position requires a self-directed approach, strong analytical skills, and excellent communication. The position offers a competitive salary, remote work, unlimited PTO, and comprehensive benefits.

Requirements

• Agency and or SEO digital marketing experience required
• 3 Years of experience in traditional media (Brand, station or agency side)
• Comfortable using and analyzing media buying metrics (CPP, CPM etc)
• Solid knowledge of media buying tools like Freewheel/STRATA, Vivvix/MediaRadar, Nielsen, etc
• Excellent verbal and written communication skills
• Attention to detail, strong problem-solving skills, analytical mind-set and ability to multi-task are a must
• Bachelor’s degree in marketing, advertising or relevant field
• Comfortable with Excel/GoogleSheets and able to transform data on a beginner level

Responsibilities

• Lead end-to-end campaign management for TV, Radio, Outdoor, and CTV devices, including planning, negotiation, placement, monitoring, and performance analysis
• Develop and maintain strong vendor relationships to secure optimal rates and premium placement opportunities
• Conduct negotiations with vendors confidence and understanding of the metrics negotiated (impressions, CPM, Nielsen Quarter-Hour book application)
• Manage campaign budgets and reconcile invoices while ensuring cost efficiency
• Able to identify problems and/or opportunities and optimize campaigns based on results
• Manage and analyze competitive data
• Monitor industry trends and competitive landscape to identify growth opportunities and optimize campaign performance
• Collaborate with the team on data analysis and CRM integration to maximize campaign effectiveness
• Manage weekly budget and performance charts per client
• Keep up-to-date on changes within traditional mediums and proactively suggest optimizations and new campaigns
• Ability to analyze data and trends in order to continually optimize campaigns
• Create detailed performance reports and provide strategic recommendations based on data analysis
• Proactively identify potential campaign challenges and propose solutions
• Bring issues/concerns to forward before they become problems, offering solutions and advising of potential delivery delays

Benefits

• $75,000 annual salary
• Work remotely from home
• Unlimited PTO
• 3% Match Simple IRA
• 100% Health Insurance (including fully employer-funded coverage)