Media Buyer

Summary

Join BAD Marketing as a Remote Google Ads Media Buyer and play a key role in developing and executing digital media campaigns for our automotive department. This fully remote position, open to professionals in Colombia, the Philippines, India, LATAM, and Asia, focuses on lead generation campaigns using Google Ads. You will conduct keyword research, craft compelling ad copy, and continuously optimize campaigns for maximum ROI. You'll collaborate with internal teams, analyze performance data, and report insights to stakeholders. The ideal candidate has 2+ years of Google Ads experience managing multiple lead generation accounts and a strong understanding of digital marketing.

Requirements

• 2+ years of experience conducting Google Media Buying activities
• Strong understanding of Google lead generation and digital marketing
• Managed 20+ lead generation accounts at the same time
• Strong verbal and written communication skills
• Must be comfortable with constant changes that come with operating in a fast-paced environment
• Attention to detail is a must. Paying attention to the details of the task and ensuring completion accurately and in a timely manner
• Prior experience with Google-based local local lead generation strategies
• Familiarity with interpreting Google Analytics data to drive decisions
• Extremely organized and fast — able to make changes quickly based on data
• Excellent attention to detail , from keyword selection to ad copy to reporting
• Must have strong internet connection and a clear headset/microphone for daily communication
• Collaborative and communicative — able to work closely with Account Managers, designers, and tech teammates

Responsibilities

• Conduct keyword research, craft compelling ad copy, and come up with creative ideas for campaign performance
• Continuously fine-tuning campaigns, setting benchmarks and suggesting exciting new tests for better results
• Stay up to date on any new trends to capitalize on new revenue opportunities to optimize client retention
• Use data-driven strategies to recommend to clients to meet clients objectives
• Make sure funnels/websites are not just ready, but perfectly polished and set up for incoming traffic
• You will be optimizing and experimenting with A/B tests on ad copy, images/videos, and funnels, all with the goal of surpassing performance goals
• Analyze Google media business and associated metrics daily to ensure client success, providing insightful synthesis, interpretation and action plans based on performance data, while also monitoring campaign performance, analyzing data, and delivering regular reports and insights to stakeholders
• Collaborate with internal teams to create cohesive campaigns across digital and social media platforms
• Measure and report performance of all digital marketing campaigns and assess against goals
• A good understanding of Social, Email, Display, Native and Programmatic media buying and how all these channels come together and serve a brand’s purpose
• You will be expected to Manage and implement campaigns for up to 50 local business accounts with the majority of them being in the same Niche (Automotive Industry - mainly ceramic coatings)

Preferred Qualifications

Google ads certification is a plus

Benefits

• Comprehensive health, dental, and vision insurance plans (US Residents Only)
• Unlimited PTO
• Paid US Holidays
• Opportunities for professional development and advancement within the organization
• A collaborative and innovative work environment with a focus on creativity and results