Media Buyer

Summary

Join IMPACT BRANDS as a remote Media Buyer and contribute to a company impacting millions of lives globally. We offer a remote-first culture, prioritizing growth and advancement opportunities. As a Media Buyer, you will create and manage ad campaigns on Meta/Facebook Ads, focusing on sports-related audiences. You will collaborate with the creative team, optimize campaigns, and analyze performance to meet KPIs. IMPACT BRANDS provides a comprehensive benefits package including a hiring bonus, quarterly rewards, a home office budget, health and wellness budget, generous paid time off, and various professional development opportunities. We are looking for candidates with a Bachelor's degree, 1+ years of experience in Meta/Facebook Ads, and strong analytical and communication skills.

Requirements

• Bachelor’s degree or higher in a relevant field
• 1+ years of experience in creating and managing campaigns for Meta/Facebook Ads
• Strong understanding of audience segmentation and social media best practices to optimize conversions
• Familiarity with Google Analytics for tracking and analyzing campaign performance
• Excellent analytical, problem-solving, and creative thinking skills
• Strong interpersonal skills, with the ability to communicate effectively and collaborate with different teams
• Ability to work both independently and as part of a team
• A passion for social media, particularly in working with sports-related campaigns, with a commitment to staying up to date with the latest trends and innovations
• Demonstrate fluency in English

Responsibilities

• Create and manage ad campaigns on Meta/Facebook Ads, focusing on targeting sports-related audiences
• Develop and utilize Custom Audiences to enhance campaign effectiveness
• Collaborate closely with the creative team to contribute to the visual content used in ads
• Research and test new audience segments and creative strategies to improve campaign results
• Continuously optimize and analyze the performance of advertising campaigns to meet KPIs
• Assist in the development, execution, and optimization of social media strategies from concept to launch
• Perform other media buying tasks as required to support the overall advertising objectives

Preferred Qualifications

Experience with other advertising platforms (e.g., YouTube ads, TikTok Ads, Google Ads)

Benefits

• Hiring bonus
• Remote work
• Quarterly reward
• Home office budget
• Health and wellness budget
• 25+ Working Days of Holidays
• Volunteering (2 paid days per year)
• Personal development opportunities
• Professional growth opportunities
• Access to company health and wellness products
• Flatwork culture
• Team spirit and team-building activities
• A whole bunch of other benefits (Virtual Lunch, Welcome Package, etc.)