Media Buyer

Summary

Join IMPACT BRANDS as a remote Media Buyer and contribute to a company impacting millions of lives globally. We offer a remote-first culture with a focus on growth and development. This role involves managing Meta/Facebook ad campaigns, collaborating with the creative team, and optimizing campaign performance. You will need a bachelor's degree, relevant experience, and strong analytical and communication skills. Enjoy numerous benefits, including a hiring bonus, home office budget, health and wellness budget, generous paid time off, and professional development opportunities.

Requirements

• Bachelor’s degree or higher in a relevant field
• 1+ years of experience in creating and managing campaigns for Meta/Facebook Ads
• Strong understanding of audience segmentation and social media best practices to optimize conversions
• Familiarity with Google Analytics for tracking and analyzing campaign performance
• Excellent analytical, problem-solving, and creative thinking skills
• Strong interpersonal skills, with the ability to communicate effectively and collaborate with different teams
• Ability to work both independently and as part of a team
• A passion for social media, particularly in working with sports-related campaigns, with a commitment to staying up to date with the latest trends and innovations
• Demonstrate fluency in English and Spanish

Responsibilities

• Create and manage ad campaigns on Meta/Facebook Ads, focusing on targeting sports-related audiences
• Develop and utilize Custom Audiences to enhance campaign effectiveness
• Collaborate closely with the creative team to contribute to the visual content used in ads
• Research and test new audience segments and creative strategies to improve campaign results
• Continuously optimize and analyze the performance of advertising campaigns to meet KPIs
• Assist in the development, execution, and optimization of social media strategies from concept to launch
• Perform other media buying tasks as required to support the overall advertising objectives

Preferred Qualifications

Experience with other advertising platforms (e.g., YouTube ads, TikTok Ads, Google Ads)

Benefits

• Hiring bonus
• Remote work
• Home office budget
• Health and wellness budget
• 25+ Working Days of Holidays
• 2 paid days each year for volunteering
• Personal development opportunities
• Professional growth and advancement opportunities
• Achievement Bonus
• Access to company health and wellness products
• Flatwork culture
• Team spirit and team-building activities
• A whole bunch of other benefits (Virtual Lunch, Welcome Package, etc.)