πUnited Kingdom
Media Buyer
closed
VENDO
πRemote - Worldwide
Summary
Join our team as a Digital Marketing Specialist and help shape the future of retail eCommerce. You'll plan, manage, and execute digital marketing strategies across various ad platforms for multiple clients.
Requirements
- Experience in digital advertising, including paid search and social platforms. Includes campaign setup, optimization, and reporting to clients
- Passion for eCommerce and ongoing learning with a deep understanding of the digital marketing ecosystem and how media buying fits into the larger picture of digital marketing
- Knowledge of the following platforms: Google Ads, Facebook/Meta ads, TikTok
- Excellent organization, tactical, analytical/data management, Excel, and communication skills
- Google Ads: 1 year required
- Meta (Facebook/Instagram) Ads: 1 year recommended
Responsibilities
- Plan, manage, and execute digital marketing strategy across a variety of ad platforms for multiple clients simultaneously
- Understanding and execution of paid search and social advertising, including Google, Meta (Facebook, Instagram), TikTok, etc
- Continuously monitor campaign performance and return-on-ad-spend (ROAS) and/or cost-per-acquisition (CPA), while suggesting and executing ongoing optimization strategies to hit and exceed assigned KPIs
- Leverage Google Analytics and other tools to review traffic performance and provide ongoing optimization suggestions
- Create and analyze campaign performance reports to inform relevant teams
- Prepare research and insights to inform ongoing media recommendations
- Manage budget allocations and bid parameters to deliver most efficient results
- Maintain strong media and technology vendor relationships and act as a resource for industry data and trends
- Constantly learn and experiment new effective bidding, ad placement, and management techniques
- Manage and leverage each campaignβs risk and loss pool for ongoing testing and experimentation
- Develop a collaborative relationship with internal and external creative teams to develop cutting-edge media assets
- Participate in budget allocation for different channels and platforms
Benefits
This position is a Remote/Telecommute role
This job is filled or no longer available
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