Insider is hiring a
Media Planning Strategist

Summary

Join Business Insider's Revenue Strategy team as a Media Planning Strategist to oversee media planning workflows and develop strategic media plans that provide value to clients, while maximizing revenue and profit across all monetizable platforms.

Requirements

• Strong time management, meticulous attention to detail, exceptional organizational skills, multi-tasking abilities, strong written and verbal communication skills, strong problem-solving and negotiation skills
• Passion for digital marketing
• Proficient working knowledge of Microsoft Office Suite & Google Suite
• Experience with Google Ad Manager / Google Ads, Salesforce, data management platforms (DMPs), and order management systems (OMS)
• Direct/Programmatic digital media planning experience (publisher side)
• Open to and passionate about learning

Responsibilities

• Support day-to-day RFP/RFI requests, revision requests, and general inquiries for Direct and Programmatic clients
• Create marketable, actionable, and profitable media plans for Direct & Programmatic clients while factoring in client budget, target audience, KPIs, additional RFP requirements, and internal business objectives
• Advise cross-functional teams on proposal/product development and execution, using in-depth knowledge of product offerings, ad-serving, and data capabilities to shape RFP strategy
• Work alongside Pricing, Packaging, and Yield team on RFP-specific pricing, inventory, and packaging requests
• Collaborate with the client success team to ensure smooth pre to post-sales transition and successful campaign execution

Benefits

• Base salary: $67,000 - $73,000 (dependent on skills, experience, and competencies)
• Additional bonus
• Unlimited PTO, 10 paid holidays, and 16 weeks of parental leave
• Comprehensive medical, dental, and vision insurance plans
• Matched and vested 401k plan
• Access to resources for financial planning guidance, family planning services, mental health reachout and Employee Assistance Programs (EAP)