Remote Paid Media Strategist

Summary

The job is for a Paid Media Strategist at SmartBug Media, a fully remote digital agency. The role involves developing and implementing paid media strategies across various channels, understanding client's business objectives, and ensuring the precise execution of account strategies. The candidate should have at least 5 years of experience in paid media strategy, with a preference for experience in e-commerce and third-party ad platforms.

Requirements

• A minimum of 5 years experience in developing, implementing, and leading paid media strategy for various channels including Google Ads , Microsoft Ads , and YouTube. LinkedIn, Facebook/Instagram, and other third-party ad platforms (preferred)
• At least two years of experience in a client-facing or customer service role
• Certification in Google Ads Search
• Experience in paid e-commerce is a plus but not required
• Proven ability to manage multiple projects and consistently meet deadlines
• Excellent organization and time management skills
• Ability to lead and direct internal resources with confidence, identify and act on project issues and risks, seeing each through to its proper resolution
• Solid business acumen, management, and problem-solving skills
• Hands-on experience with project management systems is required; experience with Teamwork is strongly preferred
• Proven relationship-building skills and communication experience
• Strong presentation skills and ability to communicate with executive-level clients
• Proficiency in Microsoft Office and Google Suite
• Experience working remotely in similar roles is strongly preferred

Responsibilities

• Developing, implementing, and leading the account’s paid media strategy for various channels including Google Ads, Microsoft Ads, Amazon, YouTube, LinkedIn, Facebook/Instagram, and other third-party ad platforms
• Defining important metrics for paid media performance
• Running and overseeing paid media content
• Effectively monitoring account budgetary goals
• Measuring the success of every paid media campaign based on the performance of account KPIs
• Staying up to date with latest paid media best practices and technologies
• Working in and delegating multidisciplinary teams with copywriters and designers
• Effectively collaborating with internal team members servicing the account
• Having a deep understanding of the client’s business, objectives, and current gaps
• Ensuring the precise and seamless execution of account strategies
• Actively identifying and removing barriers to success
• Understanding at a high level the marketing technology required to make plans successful while continually expanding on this knowledge as needed
• Recommending improvements to SmartBug’s internal processes as it relates to paid media
• Actively researching and collecting data to help inform paid media strategies moving forward
• The regular reporting on and monitoring of performance and optimization results
• Driving client's revenue growth through paid media strategies and tactics
• Rocking The Client Experience & Improving Client Retention

Benefits

• Health insurance with company contribution
• Paid maternity and paternity leave
• Paid vacation
• Paid time off
• Unlimited sick time
• 4-week paid sabbatical every 5 years of employment
• Monthly remote work allowance
• 401(k) with employer matching
• Flexible spending plan
• Company-funded short-term disability and life insurance
• Long-term disability
• Annual leadership conference, SmartBugaPalooza
• Training budget
• The flexibility of working remotely
• MacBook Air issued to you at the time of hire
• $65,000 - $80,000 semi monthly
• Annual salary DOE