Media Strategist, Integrated Media Strategy

Summary

Join BSSP as a Media Strategist to lead media planning campaigns, provide strategic thought leadership, and collaborate with clients to refine media objectives & plans.

Requirements

• 2-3 years of experience at an agency or similar environment
• Experience in traditional and digital media planning/buying
• Strong experience in Search
• Ability to write a strong, comprehensive brief
• A curious and creative approach to planning
• Desire to mentor and coach team members
• Desire to learn new things, both formally and informally
• Ability to work on several projects at once
• Experience developing and delivering presentations
• Excellent communication skills
• Excellent negotiation skills
• Strong attention to detail
• Ability to deliver quickly and accurately
• Clear and concise written and verbal skills
• Proficient in Google Suite, Microsoft Suite
• Strength in storytelling

Responsibilities

• Provide strategic thought leadership around strategies, and budget allocation to select media channels to achieve media objectives
• Collaborate with clients to refine media objectives & plans
• Purchasing media and handling relations with media vendors
• Optimizing campaign to achieve the best performance
• Reporting results to clients
• Documentation: Master of all client and internal documentation with 100% accuracy, including (but not limited to) client flowcharts, tactical excel, media authorization and partner IOs
• Maintaining accurate records of media plans, flowcharts, budgets, MAF’s and campaign performance
• Campaign Management: Oversees flawless campaign set-up and execution (Prisma IO’s, Tune-In Sheets, tagging/trafficking, launch memos)
• Implement media plans, including issuing insertion orders, entering buys into the system, creating spec sheets, etc
• Monitoring media campaigns to ensure they are pacing and performing,making optimizations as needed
• Reporting: Owns all reporting with strong insight development that delivers on client needs
• Analyzing and presenting campaign performance to clients or internal stakeholders
• Responsible for providing insights and recommendations for future campaigns based on data analysis

Benefits

$55,000 - $80,000 a year