Media Strategist, Buying

Summary

Join Blue State, a purpose-driven agency partnering with leading causes and brands to create real change, as a Media Strategist. You will execute game-changing advertising strategies, managing digital campaigns across diverse clients. This role demands strategic, creative, and analytical skills, requiring seamless transitions between client presentations, performance analysis, and campaign launches. You will leverage paid media experience and digital curiosity to bring innovative ideas to the team. A day involves building, managing, and optimizing media campaigns across multiple platforms, translating client visions into media objectives, analyzing performance data, and collaborating with internal/external teams. You will also stay updated on digital media trends and participate in client-facing interactions.

Requirements

• 2-4 years experience in a hands-on paid media buying role using a mix of digital channels (Social, Search, Display, Video, Native, OOH, etc) - with preference to experience in executing, managing, and reporting on media campaigns with a mix of objectives/goals
• Ability to effectively manage multiple clients and projects on time, within budget, and meet performance goals
• High proficiency with digital advertising platforms — you ultimately want to become a master of paid social, paid search, and/or programmatic trading — as well as Google Analytics and other measurement platforms
• Exceptional attention to detail, especially with regards to campaign setup and trafficking, QA, and reporting
• Ability to adapt to new situations, solve problems on the fly, and communicate with those around you. Teamwork and scrappiness required
• A shared passion and curiosity for delivering change. This includes comfort with ambiguity, a restlessness that resists the status quo, and a commitment to quality that ensures we’re always making progress
• A testing evangelist - no result is ever a problem as long as we can learn and improve in future
• Humble in victory, constructive in defeat. We champion and expect empathy, communication, collaboration, and respect

Responsibilities

• Build, manage, and optimize media campaigns across multiple platforms, primarily using Facebook Business Manager, Google and Bing Ads, Google Campaign Manager 360, and the Verizon Media DSP
• Translate clients’ strategic visions into media objectives and KPIs to accomplish a wide range of client objectives including direct response (lead gen and fundraising), awareness, persuasion, and advocacy
• Analyze ongoing and historical performance data to identify opportunities for improvement, make strategic recommendations, and generate reporting and insights to drive optimization
• Have a strong POV on measurement, attribution, and conversion tracking, and apply that knowledge to strategic recommendations and ongoing campaign management
• Participate in (and sometimes lead) client-facing interactions — you’ll be the subject-matter expert for the platforms you manager
• Work collaboratively with other internal or external teams, including media planners, strategists, account directors, designers, and analysts, to produce campaigns, creative ideas, audience and target recommendations, and experimental designs
• Keep up to date with the latest digital media trends by building and stewarding relationships with media partners, and engaging in media R&D projects

Benefits

• Unlimited time-off (inclusive of sick, personal, and vacation days)
• $1,250 annually in professional development funds
• Competitive health, dental, and vision insurance
• Inclusive family planning coverage, including fertility, surrogacy, and adoption benefits
• Flexible and health savings accounts
• 401K & employer match
• Generous paid holiday schedule
• 12-week fully-paid parental leave for all parents-to-be
• Short-term and long-term disability insurance
• Pre-tax commuter benefits
• Remote work flexibility