YallaPlay is hiring a
Mobile Game User Acquisition Coordinator in Worldwide

Summary

The job is for a Mobile Games User Acquisition Coordinator at a rapidly growing mobile gaming studio. The position can be remote or based in YAS Island, near Dubai, UAE. The employee will work closely with cross-functional teams to execute user acquisition campaigns and optimize strategies based on ROAS and LTV.

Requirements

• Proven UA experience in mobile app companies, a must (mobile gaming companies is preferable)
• Fluent in English, verbal and written. (Additional languages, an advantage)
• Motivated, organized and a ‘get things done’ approach
• Creativity, out of the box thinking and good writing skills
• Experience working in a metric-driven role focused on ROI
• Proven Data Analysis and Excel experience

Responsibilities

• Build and execute successful user acquisition campaigns across multiple targets, geos, and demographics on critical mobile platforms including: Google Ads, Meta, Apple Search Ads, Unity, and more
• Drive the acquisition strategy and report on assigned game titles and optimize campaigns based on ROAS and LTV
• Test and experiment new online marketing strategies and tactics
• Identify, test, and analyze new advertising channels and partners to further improve YallaPlay’s UA strategy
• Develop and execute creative strategies based on user insights to attract new users
• Work with internal artists and external agencies to optimize and iterate on winning ad creatives
• Lead ASO strategy and implementation
• Administer reports, and key reporting tools on a daily/monthly basis