Remote Lead of B2B User Acquisition Strategy

Summary

The job is for a dynamic and experienced Lead of B2B User Acquisition Strategy to work closely with marketing, sales, and product teams. The role involves aligning with these teams, developing acquisition strategies, defining customer acquisition strategy, overseeing marketing budgets, and communicating effectively across teams.

Requirements

• Minimum of 3-5 years of experience in B2B marketing with a proven track record in user acquisition and growth strategies
• Solid performance marketing expertise with hands-on experience managing, and optimizing acquisition channels, including SEO, PPC, Paid Display, Social, and Partnerships
• Experience in working with 3rd party leads suppliers as well as remarketing and contents marketing
• High-level experience in driving growth and defining B2B marketing and acquisition strategies, within both inbound and outbound marketing
• Advanced analytic skills and a data-driven approach to problem-solving
• Excellent communication and presentation skills
• Ability to work in a fast-paced, results-oriented environment

Responsibilities

• Align with Product, Sales, and Marketing teams to reach the best results and grant marketing significant contribution to new customers acquisition and retention
• Work with cross-functional marketing teams to develop effective acquisition and lifecycle strategies across different marketing channels
• Define the customer acquisition strategy and own performance delivery for Ratehawk building cross-channel mix - performance, content marketing, CRM marketing and external b2b bases suppliers
• Oversee Ratehawk marketing budgets together with other marketing teams to ensure their effectiveness
• Communicate and collaborate effectively across teams to increase transparency and effectiveness of collaborations at various levels of the organization to define, set goals, and guide

Benefits

• Remote work format
• Flexible working hours — we don’t require you to be online or in the office at 09:00 sharp
• Interesting and ambitious tasks that will take you to the next professional level
• Learning: seminars, trainings and conferences
• Corporate English
• Corporate discounts on hotels and other services
• Ambitious team of professionals