SOFTGAMES is hiring a
Team Lead Mobile User Acquisition & Growth in Germany

Summary

The job is for a Team Lead Mobile User Acquisition & Growth at SOFTGAMES, a mobile game company. The role involves managing, building, and developing the mobile user acquisition team, contributing to strategic decision-making, and leading the user acquisition strategy for both existing and upcoming instant and mobile games.

Requirements

• A minimum of 5 years of experience and expertise in user acquisition and performance marketing strategies for mobile games across platforms such as Facebook, Adjust, Google, and Unity
• Demonstrated experience in successfully soft launching (casual) games in app stores and effectively scaling them
• Proven ability to effectively manage, optimize, and scale 6+ digit user acquisition budgets per month, while maximizing ROAS
• Exceptional communication skills with a demonstrated ability to lead, manage, and develop cross-functional teams
• Strong data-driven and analytical skills with a track record of achieving significant volume and returns from creative development, testing, and iteration
• Deep knowledge about existing privacy challenges on AppStores and implementation as well as execution strategies how to navigate these efficiently
• Hands-on approach, highly motivated, fast, and well-organized work style to overcome challenges and roadblocks
• Excellent written and verbal communication skills in English

Responsibilities

• Join the SOFTGAMES leadership team and contribute to strategic decision-making
• Take ownership of the user acquisition strategy for our current and future instant and mobile games
• Continuously challenge, experiment, test, and iterate on acquisition channels, optimization strategies, and automation opportunities
• Support your team in planning, setting up, monitoring, and analyzing mobile user acquisition campaigns
• Collaborate with the Product and BI teams to analyze and report performance KPIs, providing data, forecasts, and insights to various stakeholders
• Manage the development and growth of a team consisting of 4-6 direct reports, including career management and recruitment efforts

Preferred Qualifications

Experience working with casual mobile games, ideally with instant games

Benefits

• Remote first - We have a flexible working setup. Either fully remote wherever you are or on-site in our modern office in central Berlin - You decide
• Flexible working hours - Structure your working hours to your needs. No crunch, no overtime!
• Generous vacation regulation no matter where you are!
• Home office allowance - Working from home but something is missing? We offer a budget to make your home office as productive as possible
• Further Training - Everyone at SOFTGAMES is offered training opportunities to strengthen their skills or learn something new!
• Studio - We’re a remote-first company but also offer a super modern office with state-of-the-art tech, based in the center of Berlin
• Equipment - Choose between a MacBook Pro or Lenovo Laptop
• Meal allowances - A monthly budget is additionally granted to be spent for your lunches
• Monthly extra grant for home office electricity + internet costs
• Swag - Enjoy our stylish Hoodies, Bags, Mugs, etc
• Christmas gifts - A tradition of unique and rewarding Christmas gifts
• Off-Sites - Twice a year the entire company gets together to learn, share ideas, focus on the future, and celebrate our successes. Our events in general are epic but our off-sides are one of a kind
• Team events - We have regular Casual Fridays, virtual Game Nights, Pub Quizzes, Team lunches and much more!