Omnichannel Analytics Manager

Summary

Join AbbVie as an Omnichannel Analytics Manager and play a key role in driving successful omnichannel customer experiences. You will lead analysis, provide insights to marketing leaders, and collaborate on campaign planning and assessment. This hybrid role, based in Florham Park, NJ, Mettawa, IL, Irvine, CA, or remote (if >51 miles from offices), requires translating brand objectives into analysis, designing experiments, executing data analysis, and reporting campaign impact. You will collaborate with cross-functional teams and develop expertise across various marketing channels. The ideal candidate possesses strong analytical, communication, and leadership skills.

Requirements

• Bachelor’s Degree required, with a concentration in marketing/sales/quantitative analysis preferred (degree in Business Administration, Statistics, Economics or similar preferred)
• Experience measuring the impact of marketing tactics across at least 2 of the following: CRM, digital, web, mass media
• 4+ years of relevant experience in quantitative analysis of sales and marketing information and the use of this information in the development of business plans and strategies
• Ability to combine and interpret signals from multiple data sources with a solid understanding of various metrics leveraged by Marketing
• Ability to effectively communicate results of complex analytical approaches and influence action to improve brand and portfolio performance
• Ability to evaluate statistically modeled outputs for reliability, validity, and predictability
• Experience with analytical modeling using traditional tools (e.g., Excel, Alteryx, etc.)
• Experience with reporting/visualization (e.g., Tableau, Qlik Sense, etc.)
• Extensive hands-on experience and fluency in coding SQL (BigQuery, Hue, SQL Assistant, etc.)
• Experience with statistical testing (e.g., t-tests, ANOVA)
• Demonstrates strong project management skills and ability to multi-task
• Must exhibit proficiency commensurate with grade in the following competencies: anticipate future needs, build collaborative partnerships, design and implement innovative solutions, demystify complex information, communicate insights and solutions and coach for greater team effectiveness

Responsibilities

• Translate brand objectives into analysis design and supports opportunity assessment through use and understanding of multiple data assets
• Support use case ideation, value estimation and development
• Designs and implements experimental testing against marketing channels including consulting on sample size, treatment/control selection, estimating duration to reach significance, evaluating cost/benefit, and defining success criteria
• Execute business data/attributes along with data sources and business rules that feed modeling, reporting and measurement
• Designs measurement plans and KPIs for campaigns to track campaign reach and efficacy, measure use case lift and incrementality
• Reports campaign impact up to Digital lead and Brand marketer for iteration to brand strategies
• Collaborates closely with content engine and omni-channel excellence members to iterate on campaign based on data measurement findings
• Develops expertise across platforms and channels to enable measurement of campaign efficacy including both traditional and digital channels

Preferred Qualifications

• 1 or more years experience in pharmaceutical or healthcare data analytics
• Strong leadership skills and a proven ability to work closely and effectively with all corporate functions and senior management

Benefits

• Paid time off (vacation, holidays, sick)
• Medical/dental/vision insurance
• 401(k)
• Short-term incentive programs
• Long-term incentive programs