Marketing Automation Manager

Summary

Join Procore's global Marketing Automation team as a Marketing Automation Manager and help fuel our inbound funnel by delivering top-tier marketing campaigns and building automated programs. You will own and scale our marketing automation platforms, support global marketing campaigns, and collaborate with cross-functional teams. Your focus will be on enhancing campaign effectiveness and streamlining automation processes to drive business growth. This role requires expertise in Marketo and Demandbase, strong analytical skills, and excellent communication. The position reports to the Senior Manager, Marketing Automation and can be remote in the US. We are seeking an immediate start.

Requirements

• Bachelor's Degree in Marketing or Business, or comparable work experience
• 8+ years of experience in a Marketing Automation, Email Marketing, or Marketing Operations role, preferably in a B2B SaaS capacity
• Expert-level experience in Marketo, including familiarity with system administration and managing system integrations
• Experience managing an ABM orchestration platform, such as Demandbase or 6Sense
• Experience with reporting on email campaign and program performance and providing insights and recommendations to senior management
• A critical thinker who is highly organized and detail-oriented
• Strong communication and collaboration skills, with the ability to work effectively across different teams and levels of the organization
• Comfortable with editing and optimizing HTML/CSS for email templates

Responsibilities

• Execute on all global email campaigns, nurture programs, and Account-Based Marketing initiatives in Marketo and Demandbase, including audience segmentation, testing, deployment, and continuous optimization
• Manage our marketing database, ensuring data hygiene, compliance measures, accurate tagging, and troubleshooting any data issues between Marketo, Demandbase, Salesforce, and other MarTech systems
• Collaborate with the global Marketing teams on the ideation, implementation, and measurement of omnichannel nurture strategies to maximize activation, engagement and retention across the entire prospect-to-customer journey
• Gather and communicate comprehensive reporting on marketing campaigns, covering metrics from webinars, events, advertising, email, and web traffic performance to make data-driven decisions on marketing campaign strategies
• Act as the subject matter expert on Marketing Automation and teach other team members best practices

Preferred Qualifications

Marketo Certified Expert certification

Benefits

• Base Pay Range $114,400 - $157,300
• Eligible for Bonus Incentive Compensation
• Generous paid time off
• Healthcare coverage
• Career enrichment and development programs