Organic Digital Marketing Manager

Summary

The job is a Marketing role at WorkMotion, a remote company that offers all-in-one HR solutions for global employment. The employee will be responsible for driving organic traffic, developing content marketing strategies, managing social media channels, and analyzing trends. Requirements include a Bachelor's degree in Business or related field, 3-5 years of experience in organic marketing strategies, proficiency in using CRM systems and marketing automation tools, and native-level German and business English.

Requirements

• Bachelor's degree in Business, Marketing, Communications, or a related field
• 3-5 years of experience in a similar marketing role with a strong focus on organic marketing strategies
• Background in B2B marketing with a successful track record of increasing organic traffic
• Native-level proficiency in German. and business proficiency in English
• Excellent written and verbal communication skills in German and English
• Ability to produce your own content (particularly in German) and to work effectively with our English speaking content manager
• Strong understanding of social media platforms (Highest priority: LinkedIn, medium priority: Facebook, Instagram, Reddit) and best practices for each
• Creative thinker with the ability to generate and implement innovative marketing ideas
• Experience on what’s driving engagement in a B2B audience
• Data-driven mindset with the ability to integrate data into decision-making processes
• Proficiency in using CRM systems and marketing automation tools to manage processes efficiently
• Highly motivated and able to work independently with minimal supervision

Responsibilities

• Be the main driver behind our organic traffic generation and create engagement between potential prospects and our brand
• Develop and implement strategies to manage and enhance WorkMotion's brand image across all social media channels (primarily LinkedIn, but also Facebook, Instagram, and others)
• Oversee the management and growth of WorkMotion’s social media channels by developing and implementing creative and highly engaging social media content
• Support WorkMotion thought leaders with new ideas to grow their reach and audience (and position WorkMotion as a thought leader in the SaaS and HR tech space)
• Monitor and analyze social media trends to stay ahead and adapt strategies accordingly
• Utilize SEO optimization techniques and tools to enhance visibility and reach of content
• Come up with new initiatives to grow our organic reach and measure their success through data analysis

Benefits

• As a remote and distributed team, you can do your best work from anywhere you are the happiest
• Social Insurance as per country regulations
• Trust-based work – organise your own schedule. We want to celebrate results, not hours spent working
• WorkFlex - easily workation from your dream destination*
• Well-Being Day - a dedicated day off to disconnect and recharge
• Subsidised gym membership subscription
• Training and development and mental health allowance
• Opportunities to get to know some of your colleagues at our offices
• Regular virtual events and annual team meetups