Digital Marketing Manager

Summary

Join HyperionDev, a leading provider of accelerated tech education, as their results-driven Paid Media Manager. You will spearhead the paid media strategy across multiple channels, driving customer acquisition and engagement. This hands-on role involves managing paid media channels, optimizing campaigns, and maximizing ROI. You will collaborate with cross-functional teams, manage large ad budgets, and lead performance reporting. This position offers the chance to enhance your digital marketing skills and contribute directly to the company's growth. The role requires a minimum of 3 years of experience managing large-scale paid media campaigns.

Requirements

• Minimum 3+ years of experience managing large-scale paid media campaigns, including hands-on experience with PPC, display, and social ads across platforms such as Google, Meta, and others
• Proven experience in B2C marketing , both paid and organic, ideally within the tech, education, or SaaS sectors, with a strong focus on lead generation and acquisition (e-commerce considered)
• Advanced analytical skills: Strong command of Google Analytics, Google Tag Manager (including consent management), and other web analytics platforms. Ability to analyze campaign performance, conduct competitive and keywords analysis, and use insights to drive optimizations
• Experience with budgeting and forecasting: Comfortable managing multi-million rand annual budgets and optimizing spend for maximum ROI
• Creative and Strategic Mindset: Experience in A/B testing, creative optimization, and developing strategies for different stages of the customer journey
• Excellent communication skills: Ability to clearly articulate complex ideas and campaign results to both technical and non-technical stakeholders
• Experience with CRM and marketing automation tools is a plus, as is familiarity with email marketing, landing page optimization, and conversion rate optimization (CRO)
• Action-oriented with a “roll up your sleeves approach”
• A self-starter: You should be able to work independently, manage your time effectively, and drive results in a fast-paced, dynamic environment

Responsibilities

• Develop and Lead Paid Media Strategy: Create and implement effective paid media strategies across multiple platforms (Google, Meta, Reddit, YouTube, Spotify etc.), optimizing for lead generation and sales conversions
• Campaign Execution & Optimization: Hands-on management of day-to-day operations of paid campaigns (PPC, display, social ads) including setting up, optimizing, and scaling. Use A/B testing, audience segmentation, and creative iterations to improve CTR, conversion rates, and ROI
• Budget and Resource Management: Own and optimize paid media budgets to ensure maximum efficiency and return on investment. Forecast, allocate, and adjust spend across channels based on performance and business objectives
• Data-Driven Reporting & Insights: Track, analyze, and report on the performance of campaigns using tools like Looker Studio, Google Analytics, Google Ads, and Facebook Ads Manager. Provide actionable insights to internal stakeholders and recommend strategy improvements. Experience with BigQuery for Marketing Analytics is a plus
• Cross-Functional Collaboration: Work with the sales, product, and creative teams to refine campaign messaging, optimize landing pages, and ensure a seamless user experience across the customer journey
• Lead Conversion & Funnel Optimization: Continuously assess the customer funnel and optimize paid campaigns to increase lead conversion rates. Provide recommendations for improving user experience, landing page designs, and ad creatives
• Supplier and Vendor Management: Manage relationships with key platforms (Google, Meta, etc.), staying up-to-date with new features, betas, and product developments to drive campaign success
• Mentorship & Team Development: Act as a mentor in a growing paid media team and the wider Marketing team, sharing best practices, strategies, and insights
• Thought Leadership: Stay on top of industry trends and share knowledge with the team and broader organization. Advocate for new tools, technologies, and best practices that can enhance paid media performance

Preferred Qualifications

• Experience with scaling ATL advertising budgets
• Experience with BigQuery/SQL used with GA4 is a plus
• Experience leading the marketing of a product to a category leader in the education market
• Knowledge of Search Engine Optimization
• Knowledge of design tools such as Figma

Benefits

• Hybrid work : We are a hybrid work organisation offering flexibility on your schedule. Remote working options are available for candidates not in proximity of a HyperionDev Campus
• Learn new tech skills: We offer our employees the opportunity to enrol part-time in our Coding Bootcamps
• Join the heart of tech in Africa, Europe and the US: You'll work with the best of the best and rub shoulders with the world leaders in edtech, developer education, and developer assessments. Join one of the most ambitious and highest-performing tech companies in the space, with a management team that draws their former experience from top tech companies
• Life-changing work: Solve real problems that make education and tech careers accessible to those who need it most: you're allowed to brag about it