Senior Digital Marketing Manager, EMEA & International

Summary

Join Abnormal Security as a Sr. Digital Marketing Manager, EMEA & International, and develop and execute digital marketing programs to drive pipeline and market demand across global markets, with a focus on EMEA. You will manage integrated digital campaigns, collaborate with cross-functional teams, and leverage AI tools to optimize targeting, personalization, and campaign performance. This role requires a bias for action, attention to detail, and the ability to thrive in a fast-paced environment.

Requirements

• Digital Marketing Expertise Experience planning, executing, and optimizing digital marketing campaigns across multiple channels (e.g., paid media, organic, email, webinars)
• Familiar with SEM fundamentals (keyword research, competitive insights) but also comfortable expanding into broader digital strategies
• MarTech Proficiency: Familiarity with Salesforce, Marketo, and 6Sense; knowledge of media/marketing attribution and campaign automation
• Performance & Data-Driven Approach Proficiency with tools such as Google Analytics, Google Ads, LinkedIn, 6Sense (or comparable platforms)
• Skilled at diving into data, uncovering insights, and making informed decisions to optimize campaigns and ROI
• SEO & SEM Synergy : Understanding of how SEO and SEM complement each other in driving high-intent traffic
• AI-Native Skills Familiarity with or strong interest in AI-based tools and workflows for campaign creation, targeting, and personalization
• Excitement for testing and adopting new AI-driven technologies to stay ahead of the curve
• Self-Starter & Collaborator Highly motivated, able to pivot quickly, and thrive under tight deadlines
• Proven ability to manage multiple projects at once with strong ownership over deliverables
• Outstanding communication skills and the ability to collaborate cross-functionally with remote, global teams
• Proven track record of running or supporting campaigns across multiple regions in EMEA

Responsibilities

• Global & EMEA-Focused Campaigns Plan and manage integrated digital marketing programs (paid media, organic/SEO, email, webinars, in-product messaging, and more) to generate awareness, pipeline, and market demand in EMEA and other international regions
• Localize and adapt global strategies for specific EMEA markets, ensuring cultural and linguistic nuances are addressed
• Collaborate with internal teams (Sales, PMM, Content, Creative, Web, etc.) to ensure campaigns are aligned with international business and strategic goals
• Drive engagement across each stage of the buyer journey to increase pipeline volume and accelerate progression in key EMEA markets and beyond
• Identify and prioritize the right target accounts for Sales to engage with, ensuring focused and effective outreach
• Own the full buyer journey for digital initiatives: conduct topic research, create landing pages and CTAs, and coordinate lead follow-up
• Maintain consistent brand messaging across all channels (paid, organic, social, etc.) and ensure alignment with Abnormal’s core positioning
• Technology & AI-Driven Optimization Leverage modern digital marketing platforms and AI-powered tools where beneficial (e.g., for content generation, predictive analytics, or workflow automation) to enhance outreach, personalization, and conversion rates
• Continuously explore evolving technologies to refine targeting, messaging, and overall campaign performance, balancing innovation with practicality
• Data Analysis & Reporting Organize and analyze digital marketing programs by campaign, channel, and region, providing clear insights into performance against KPIs
• Agency & Stakeholder Management Manage day-to-day relationships with performance-focused agencies (if applicable), ensuring alignment with key objectives in EMEA and globally
• Coordinate with Sales, Product, and other key stakeholders to ensure digital programs support broader go-to-market and revenue goals

Preferred Qualifications

B2B Enterprise & Cybersecurity Experience: Previous exposure to cybersecurity or email security marketing is a plus