Paid Marketing Analyst

Summary

Join Remote's Performance Marketing team as a Paid Marketing Analyst and optimize paid media efforts across search, social, and display channels. Collaborate with campaign managers to analyze data, identify growth opportunities, and improve campaign efficiency. Leverage your analytical skills to interpret marketing metrics, conduct performance analysis, and create actionable insights. This role requires hands-on experience with paid media campaigns and proficiency with various marketing tools. The position offers a high-impact role with growth potential, exposure to multi-channel campaigns, and a collaborative team environment. Remote offers competitive compensation and benefits, including flexible work arrangements and a comprehensive benefits package.

Requirements

• Hands-on experience with paid media campaigns (search, social, and display) with a global focus
• Strong grasp of marketing metrics (CPC, CPA, CTR, ROAS, etc.) and how to interpret them
• Comfort working with large datasets and conducting detailed performance analysis
• Proficiency with tools such as Google Ads, Meta Ads Manager, Google Analytics, Looker, Excel, or similar BI platforms
• A curious, analytical mindset with a strong attention to detail
• Excellent communication skills and ability to turn data into actionable insights

Responsibilities

• Monitor, analyze, and report on paid campaign performance on Google Ads (Meta, LinkedIn, and programmatic/display channel knowledge a plus)
• Identify trends, anomalies, and opportunities within campaign data to inform optimization strategies
• Assist in A/B testing, creative performance reviews, and bid strategy evaluations
• Partner with the paid marketing team to improve audience targeting, conversion funnels, and landing page effectiveness
• Create dashboards and reporting templates in tools like Looker, GA4, or Excel/Sheets
• Work closely with finance and operations to ensure spend pacing and ROI targets are met
• Keep up to date with platform changes and industry benchmarks

Preferred Qualifications

Experience with SQL, Python, or data visualization tools (e.g., Tableau, Power BI)

Benefits

• Work from anywhere
• Flexible paid time off
• Flexible working hours (we are async )
• 16 weeks paid parental leave
• Mental health support services
• Stock options
• Learning budget
• Home office budget & IT equipment
• Budget for local in-person social events or co-working spaces