Paid Media Analyst

Summary

Join Wellhub, a corporate wellness platform, as a B2B Paid Media Analyst in São Paulo! This role involves leading paid media campaigns across various platforms, optimizing performance to maximize ROI, and collaborating with internal and external teams. You will be responsible for campaign analysis, reporting, and strategic support. The ideal candidate possesses a degree in a related field, proficiency in paid media and digital marketing, and experience with various tools. Wellhub offers a flexible work environment, comprehensive benefits including health insurance, paid time off, parental leave, and opportunities for career growth.

Requirements

• Degree in Marketing, Communications, Business, or a related field
• Proficiency in paid social, paid search and display ads, Canva, CRM tools (HubSpot and Salesforce), Tableau, and Google Workspace (Google Drive, Docs, Sheets, and Presentation)
• Experience in paid media and digital marketing, with a strong understanding of different cultural markets
• Proficiency in English is mandatory

Responsibilities

• Lead end-to-end Paid Media campaigns and growth initiatives, from strategy development and experiment design to execution and optimization
• Optimize paid campaigns across all channels, driving growth through continuous testing, analysis, and optimization of KPIs, audiences, bidding strategies, keywords, and creative assets
• Update and maintain reports on paid media performance, providing regular updates to the regional marketing teams
• Analyze and provide support for new initiative launches, including CRM strategies using Salesforce
• Propose new creative strategies for landing pages and campaign content
• Monitor and analyze campaign performance to identify areas of improvement and ensure alignment with business goals
• Manage the operational aspects of agency relationships, focusing on optimizing paid media efforts
• Participate in weekly meetings with the Paid Media team, Sales, and Marketing
• Inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance

Preferred Qualifications

Experience in managing cross-platform campaigns and working with international teams is highly desirable

Benefits

• Health, dental, and life insurance
• Flexible hybrid and full remote work options; home office stipend and a monthly flexible work allowance
• Flexibility to adjust working hours based on personal schedule, time zone, and business needs
• Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental health support, and more. You will receive the Gold plan at no cost, and other premium plans will be significantly discounted
• Vacations after 6 months and 3 days off per year + 1 day off for each year of tenure (up to 5 additional days) + extra day off for your birthday
• 100% paid parental leave to all new parents and extended maternity leave
• Outstanding opportunities for personal and career growth