Paid Search Analyst

Summary

Join Teleflora as a Paid Search Analyst, eFlorist and contribute to the success of our nationwide network of florists. This role involves managing paid search campaigns, analyzing KPIs, and collaborating with marketing and customer support teams. You will be responsible for optimizing florist paid search results, creating reports, and presenting findings to leadership. The ideal candidate possesses a deep understanding of paid search management and analytics, strong analytical and problem-solving skills, and a passion for eCommerce. This position is based in Oklahoma City, OK, with a remote option and one day per month required in the office. Teleflora offers a thriving wellness community and numerous career advancement opportunities.

Requirements

• Deep understanding of paid search management and analytics, with 2 years in practical experience
• Demonstrated ability to think critically about business requirements to drive meaningful decision-making
• Superior problem-solving and analytical skills (both quantitative and qualitative) coupled with an attention to detail
• Strong desire to achieve and maintain high levels of customer satisfaction, willing to work 7x24 in mission critical situations or customer sensitive situations
• Hands-on experience with developing and reporting on KPIs for business, process improvement projects, and similar operational priorities
• Excellent organizational skills and proven ability to prioritize and deliver multiple projects, adhering to tight deadlines in a constantly changing and extremely fast-paced environment
• Maintain on-going awareness and understanding of emerging technologies and methodologies related to paid search (and paid media broadly)
• High school graduate or equivalent

Responsibilities

• Assist in the creation, optimization, and internal processes related to paid search campaigns
• Daily management of specific paid search participants, with keen ability to trouble-shoot campaigns quickly and precisely
• Conduct weekly and monthly reviews of relevant KPIs to advise on ongoing management strategies
• Create ongoing and ad-hoc reports to support analysis of program performance
• Collaborate with other paid search team members to synthesize learnings and shape strategic initiatives
• Present findings and provide suggestions to improve program performance to digital marketing team members and leadership teams
• Support Marketing Support team members with relevant insights and guidance related to florist inquiries (including call scripting and documentation policies to ensure quality and consistency throughout the Marketing department)
• Communicate/train other departments when necessary on paid search program (e.g. sales, customer service)

Preferred Qualifications

Bachelor’s Degree in a relevant field or equivalent work experience

Benefits

• Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility
• 24/7 online physician consultations
• Virtual mental health resources
• Life coaching
• Engaging employee community groups
• Cash rewards for healthy habits and fitness reimbursements
• Library of on-demand fitness videos
• Clear paths for career progression and internal mobility across our diverse family of brands and business units
• Extensive resources like People Manager and leadership training, webinars, and eLearning courses
• Company-wide mentorship program
• Training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace
• Wonderful Giving , allowing you to allocate company-provided funds to up to three charities of your choice
• Wonderful Neighbor to contribute to group service projects within our local communities