Paid Media and Affiliate Manager

Summary

Join General Assembly as a Paid Media and Affiliate Manager to oversee paid media campaigns and affiliate marketing programs. This role blends strategic planning, data analysis, and partnership management to drive customer acquisition and boost ROI. You will manage paid media campaigns across various platforms, optimize for key performance indicators, and collaborate with cross-functional teams. Furthermore, you will build and scale the affiliate marketing program, recruiting affiliates and nurturing relationships. The ideal candidate possesses extensive experience in paid media and affiliate marketing, strong analytical skills, and excellent communication abilities. Compensation is competitive and includes benefits.

Requirements

• 3+ years of experience managing paid media campaigns (Google Ads, Facebook Ads, etc.)
• 2+ years of experience in affiliate marketing, with a proven track record of managing successful affiliate programs
• Proficiency in analytics tools (Google Analytics, SEMrush, or similar) and affiliate tracking platforms
• Strong understanding of digital marketing concepts, including attribution models, audience targeting, and conversion funnels
• Excellent analytical skills and ability to translate data into actionable insights
• Strong relationship-building and communication skills for managing affiliate partners

Responsibilities

• Coordinate logistics on global paid media campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), TikTok, LinkedIn, and others
• Optimize campaigns to achieve KPIs including CPA, ROAS, and conversion rates
• Assist with inputs on media budgets and forecasting to ensure efficient allocation of resources
• Collaborate with creative and content teams to develop high-performing ad assets
• Analyze campaign performance and generate actionable insights through reporting tools like Google Analytics and platform dashboards
• Build, manage, and scale the affiliate marketing program, including recruiting new affiliates and nurturing relationships with existing partners
• Identify and onboard high-value affiliates and publishers to maximize revenue opportunities
• Monitor affiliate performance, ensure proper tracking and attribution, and manage payouts
• Collaborate with affiliates to create promotional content and campaigns that align with brand guidelines
• Stay informed on industry trends and identify new opportunities for affiliate growth
• Work closely with cross-functional teams (e.g., content, design, product, and sales) to align paid and affiliate strategies with overall marketing objectives
• Develop and present performance reports, key insights, and strategic recommendations to stakeholders

Preferred Qualifications

• Experience with programmatic advertising and retargeting campaigns
• Familiarity with affiliate platforms like Partnerize, Impact, ShareASale, or CJ Affiliate
• Creative mindset with the ability to collaborate on ad concepts and visuals

Benefits

• Medical, dental, vision, term life insurance, short-term and long-term disability, additional voluntary benefits, commuter benefits, wellness plans & reimbursement and retirement programs
• Paid time off, parental leave and holiday pay
• Variable compensation plan which could be a bonus or a commission