Senior Brand Media Manager

Summary

Join Gusto's marketing team as a Brand Media Manager and lead the development and execution of impactful brand media campaigns. You will strategize, optimize, and manage media resources across various channels, ensuring brand consistency and customer acquisition. This role requires extensive experience in offline and digital media, strong analytical skills, and proven success in managing media agencies and budgets. You will collaborate with internal teams and leverage data to measure campaign effectiveness. Gusto offers competitive compensation, flexible work arrangements (with office expectations in select locations), and a collaborative work environment.

Requirements

• 6+ years of experience in offline and digital media, including hands-on experience negotiating and optimizing campaigns, ideally with a focus on B2B or SaaS
• Seeking 3+ years offline experience and 3+ years digital experience for combined total of 6+ years
• Deep understanding of paid media (all channels) and strong knowledge of the media industry
• Excellent understanding of the marketing business and its day-to-day operations
• Experience leading media agencies on campaign strategy and execution
• Experience in optimizing media programs, while driving efficiency and meeting LTV:CAC targets
• Proven track record of building and executing experimentation plans, including creative testing
• Experience in strategizing and executing IOs, MNDAs, MSAs, SOWs, etc
• Strong working knowledge of Excel, including advanced functions
• Versatile and comfortable juggling multiple projects with several moving parts at once
• Detail-oriented with strong organizational and project management skills
• Excellent communication skills both oral and written
• A deep interest in the latest media developments, industry trends, and best practices for digital and offline marketing
• Demonstrated ability to work independently and within a collaborative team oriented environment
• Passionate about Gusto’s mission and the impact we can have on the world

Responsibilities

• Strategize, execute and optimize best-in-class brand media campaigns, to drive brand awareness and customer acquisition metrics
• Develop allocation of media resources across all brand media channels (e.g. TV/Video, Radio/Streaming Audio, OOH, Social Media, Display)
• Own campaigns from end-to-end including planning strategy, tactical execution, vendor management, measurement, and reporting
• Drive development of target audience, target consumption habits, competitive analysis, KPIs by funnel stage, channel flighting, and learning agenda
• Ensure consistency in brand communication across brand advertising
• Manage budget and drive continuous improvements to cost-effectively attract new customers
• Lead media agency partner in campaign development and execution, and manage agency contracts, scope, and staffing
• Drive reporting on effectiveness of campaigns and creative, including trafficking creative, managing audiences & creative assets, and building campaign dashboards to ensure programs are running smoothly
• Work closely with data analytics and growth engineering, to ensure accurate tracking and measurement of activities.  In addition, partner with other internal teams, such as Creative, Product Marketing and Legal

Preferred Qualifications

• Experience with small business marketing, subscription products, SaaS, or financial services
• Working knowledge of performance marketing channels, such as SEM and Affiliates
• Experience with digital campaign management platforms (e.g. Google Ads, Microsoft Ads, DV 360, Meta Ads, Tatari or other DSPs)
• Fluency with modern business intelligence tools (e.g. Amplitude, Tableau), including tag management (e.g. Tealium, Google Tag Manager)
• Experience with advanced measurement and analytics (multi-touch attribution, media mix modeling, or similar)

Benefits

• Our cash compensation amount for this role is targeted at $104,000-128,000/yr in Denver & most remote locations, and $127,000-155,000/yr for San Francisco & New York
• Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role)
• When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required