Remote Paid Media Buyer

Summary

The job is for a part-time Paid Media Buyer to increase qualified traffic to the website using paid media channels. The candidate will work with the Marketing Director and other teams, strategize, execute, and optimize campaigns across various platforms, evaluate effectiveness, and identify opportunities for improvement.

Requirements

• Minimum 3+ years of professional hands-on-keyboard experience in paid media buying for DTC brands
• Proficiency in paid channels, especially Meta Ads, Google Ads, TikTok Ads, and Criteo
• Proficiency in web analytics (e.g., Google Analytics 4, Polar) and strong understanding of attribution tools
• Strong analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions
• Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously
• Demonstrated success in managing and optimizing digital advertising campaigns to achieve specific KPIs (e.g., ROAS, CAC, CPP, LTV)
• Exceptional communication and interpersonal skills, with the ability to work collaboratively within a team-oriented environment

Responsibilities

• Reporting to the Marketing Director, you will work closely with Social Media and Creative teams to lead and implement paid media strategy
• Strategize, plan, execute, and continuously optimize paid media campaigns across paid search and paid social (Google, Meta, Amazon, Criteo and TikTok, among others)
• Refine our ad creative best practices, project managing ad content creation
• Conduct A/B tests, and explore new channels
• Lead the development and management of the affiliate marketing program and monitor performance
• Collaborate with the Social Media and Creative team to develop compelling ad creatives
• Evaluate the effectiveness of our paid media with regular monitoring of and reporting on KPIs, including CPP, ROAS, LTV, returning customers, and more
• Extract data-driven insights to identify targeting, messaging, and ad creative opportunities
• Proactively identify opportunities to implement new strategies and techniques to stay ahead of the competition

Preferred Qualifications

Nice-to-Haves: SEO experience, copywriting skills, a good eye for design and ads