Remote Paid Media Buyer
TLNT
πRemote - Mexico
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Job highlights
Summary
Join a leading e-commerce company as a strategic and data-driven Paid Media Buyer, responsible for developing, implementing, and optimizing media buying strategies across multiple platforms.
Requirements
- Proven experience as a Media Buyer, with expertise in Google Ads, Meta advertising, and TikTok Ads, is a must
- Strong analytical skills and proficiency with tools like Google Analytics, Meta Ads Manager, and TikTok Ads Manager
- Experience managing multi-channel advertising budgets and optimizing for performance
- Solid understanding of conversion tracking, attribution models, and ROAS
- Ability to collaborate effectively with cross-functional teams, including creative and marketing
- Excellent communication and organizational skills
- Experience with e-commerce brands is a must
- Strong history of media buying, preferably with US companies
Responsibilities
- Develop and execute paid media strategies across multiple platforms (Google Ads, Meta, TikTok, etc.)
- Plan and manage budgets to maximize ROI on ad spend
- Collaborate with the marketing team to align media buying strategies with overall brand goals and product launches
- Manage day-to-day campaign setup, execution, and optimization across channels
- Adjust bids, budgets, and targeting based on campaign performance to improve ROI
- Implement A/B testing strategies to optimize creative, targeting, and formats
- Utilize customer data and audience insights to create highly targeted ad campaigns
- Develop custom audiences for retargeting and lookalike campaigns
- Stay updated on platform tools and techniques for precise audience segmentation
- Track and analyze key performance metrics (CPC, CTR, CPA, ROAS, etc.)
- Provide regular reports on campaign performance, insights, and recommendations for optimization
- Work with analytics tools to assess the effectiveness of media buys and make data-driven adjustments
- Collaborate with creative teams to ensure ad copy, visuals, and videos are aligned with campaign objectives
- Provide feedback on creative assets based on performance and best practices
- Stay updated on trends and platform requirements to optimize creative formats
- Manage and allocate the media budget across channels efficiently to maximize ROI
- Monitor spending daily and make adjustments to ensure budget targets are met
Benefits
- Competitive Salary
- Full-time position
- Remote work opportunity
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