Paid Media Buyer

Summary

Join a leading e-commerce company as a strategic and data-driven Paid Media Buyer, responsible for developing, implementing, and optimizing media buying strategies across multiple platforms.

Requirements

• Proven experience as a Media Buyer, with expertise in Google Ads, Meta advertising, and TikTok Ads, is a must
• Strong analytical skills and proficiency with tools like Google Analytics, Meta Ads Manager, and TikTok Ads Manager
• Experience managing multi-channel advertising budgets and optimizing for performance
• Solid understanding of conversion tracking, attribution models, and ROAS
• Ability to collaborate effectively with cross-functional teams, including creative and marketing
• Excellent communication and organizational skills
• Experience with e-commerce brands is a must
• Strong history of media buying, preferably with US companies

Responsibilities

• Develop and execute paid media strategies across multiple platforms (Google Ads, Meta, TikTok, etc.)
• Plan and manage budgets to maximize ROI on ad spend
• Collaborate with the marketing team to align media buying strategies with overall brand goals and product launches
• Manage day-to-day campaign setup, execution, and optimization across channels
• Adjust bids, budgets, and targeting based on campaign performance to improve ROI
• Implement A/B testing strategies to optimize creative, targeting, and formats
• Utilize customer data and audience insights to create highly targeted ad campaigns
• Develop custom audiences for retargeting and lookalike campaigns
• Stay updated on platform tools and techniques for precise audience segmentation
• Track and analyze key performance metrics (CPC, CTR, CPA, ROAS, etc.)
• Provide regular reports on campaign performance, insights, and recommendations for optimization
• Work with analytics tools to assess the effectiveness of media buys and make data-driven adjustments
• Collaborate with creative teams to ensure ad copy, visuals, and videos are aligned with campaign objectives
• Provide feedback on creative assets based on performance and best practices
• Stay updated on trends and platform requirements to optimize creative formats
• Manage and allocate the media budget across channels efficiently to maximize ROI
• Monitor spending daily and make adjustments to ensure budget targets are met

Benefits

• Competitive Salary
• Full-time position
• Remote work opportunity