Project Growth is hiring a
Paid Media Buyer

Summary

We're seeking experienced Paid Media Buyers to join our team for a remote position. Key responsibilities include campaign management, strategy development, performance analysis, CRM/CMS management, budget management, ad creatives, and diverse campaign strategy experience. Qualifications include proven experience in paid media management, platform expertise, analytical proficiency, technical skills, communication skills, creative skills, and strategic experience.

Requirements

• Proven Experience: At least 3-5 years in paid media management with significant experience in working with U.S.-based clients
• Platform Expertise: Extensive experience in managing and optimizing campaigns on LinkedIn, Instagram, Google Ads, Meta, Pinterest, and Amazon
• Analytical Proficiency: Strong skills in campaign analysis and using A/B testing to improve results
• Technical Skills: Knowledge of HubSpot, Salesforce, ClickUp, and Google Analytics
• Communication Skills: Excellent communication abilities to effectively collaborate with teams and report on campaign progress
• Creative Skills: Experience in designing ad creatives and crafting compelling copy
• Strategic Experience: Proven experience in developing and executing diverse campaign strategies for B2B, B2C, DTC, and lead generation

Responsibilities

• Campaign Management: Lead and optimize advertising campaigns on platforms like Instagram, LinkedIn, Google, Meta, Pinterest, and Amazon focused on lead generation, lead conversion, and customer acquisition
• Strategy Development: Develop comprehensive paid media strategies that align with marketing goals and target the right audience segments
• Performance Analysis and A/B Testing: Regularly analyze campaign effectiveness, conduct A/B testing to refine strategies, and ensure optimal performance
• CRM and CMS Management: Utilize tools like HubSpot, Salesforce, and ClickUp for marketing operations assistance
• Budget Management: Manage and allocate campaign budgets effectively to maximize ROI
• Ad Creatives and Copywriting: Design and develop compelling ad creatives, and craft engaging copy that resonates with the target audience

Benefits

• Remote Work: This is a fully-remote position
• Flexible Hours: The work schedule is from 9 AM - 6 PM EST