Paid Media Buyer

Summary

Join Power Digital's Enterprise Team as an Ad Operations Specialist and contribute to flawless campaign execution, data-driven optimization, and internal collaboration to drive results across paid social channels. This contract position requires proficiency in spoken and written English and involves a Thursday-to-Monday workweek to support peak campaign activity. You will be responsible for executing campaigns across multiple social platforms, conducting reporting analysis, identifying optimization opportunities, and ensuring efficient campaign performance. The role demands strong analytical skills, attention to detail, and excellent communication within a team setting. Leverage Power Digital's Nova ecosystem and other AI-based tools to enhance internal operations, reporting, and efficiency. This is a highly tactical role focused on ensuring every campaign runs efficiently and delivers performance in line with strategic goals.

Requirements

• 1-2 years experience in digital marketing or ad operations; agency experience a plus
• 1+ years experience executing paid social campaigns, with proficiency in Meta Ads; experience with other platforms (TikTok, LinkedIn, Pinterest) is a plus
• Solid understanding of the digital marketing funnel and performance KPIs
• Working knowledge of Google Analytics and Shopify; experience with technical campaign tracking preferred
• Excellent skills in Excel including pivot tables, formulas, and data manipulation
• Strong attention to detail and comfort working with large data sets
• Experience managing internal communications and task prioritization within a team setting
• Excellent data analytics skills
• Support 100% of assigned campaigns regularly
• Keep campaign setup and optimization error rate below 2% monthly
• Deliver 100% of reporting and data tasks by assigned due dates

Responsibilities

• Fully own tactical execution and internal communication related to campaign health and performance
• Pull and analyze data from platform dashboards, analytics tools, and Nova ecosystem
• Build and launch paid social campaigns A-Z across platforms like Meta Ads, TikTok Ads, LinkedIn Ads, Pinterest Ads, and others
• Monitor and optimize campaigns in real time, making data-backed changes to improve performance relative to goals
• Conduct daily and weekly performance data pulls and trend analyses to support team strategy
• Execute recurring and ad hoc reporting deliverables for internal teams
• Summarize performance insights with data-driven recommendations and benchmarks
• Ensure accurate campaign tracking, QA, and technical integrity across all paid social executions
• Leverage Power Digital’s Nova ecosystem and other AI-based tools to enhance internal operations, reporting, and efficiency

Preferred Qualifications

• No errors in tactical execution of production or reporting for designated accounts
• Regular identification and implementation of optimization opportunities supported by data insights
• Execute and Optimize Paid Social Campaigns Across Channels
• Analyze and Report on Paid Social Performance Trends
• Leverage Tools and Technology for Efficiency and Innovation