Senior Paid Social Media Buyer

Summary

Join our team as a Senior Paid Social Media Buyer to lead and manage paid social campaigns for our eCommerce clients. You will oversee 4-6 Meta Ads accounts, with potential expansion to TikTok and Pinterest. Leveraging tools like Triple Whale and Motion, you'll optimize campaigns for strong results, driving customer acquisition and scaling eCommerce brands. This role requires strong analytical skills, experience managing large budgets, and excellent communication. You'll collaborate with internal teams and clients, taking ownership of campaign performance and sharing insights. We offer a competitive salary, performance-based bonuses, a fully remote work environment, and a flexible schedule.

Requirements

• 3+ years of experience managing paid social campaigns, with a focus on Meta Ads
• Previous experience managing eCommerce campaigns with measurable success in driving ROI
• Proficiency with Meta Ads Manager and analytics tools like Triple Whale and Motion
• Strong understanding of eCommerce metrics such as ROAS, CAC, and LTV
• Exceptional written and verbal communication skills
• Ability to manage multiple accounts and priorities with attention to detail
• A proactive, problem-solving mindset with a collaborative approach

Responsibilities

• Develop and execute strategic plans for Meta Ads campaigns, incorporating data analysis and client feedback
• Leverage Triple Whale, Motion, and other tools to analyze campaign performance and guide creative decisions
• Constantly adapt to the evolving digital marketing landscape, identifying new opportunities for growth
• Build and manage campaigns across Meta and other platforms, such as TikTok and Pinterest
• Provide creative direction, ensuring campaigns align with audience preferences and business objectives
• Conduct A/B testing to refine targeting, messaging, and creative performance
• Take full accountability for client campaign performance, ensuring key KPIs such as ROAS, CAC, and spend efficiency are met
• Communicate results and strategic recommendations to clients and leadership in a clear, actionable manner
• Share insights and learnings with the broader team to foster continuous growth and innovation
• Manage and optimize 4-6 Meta Ads accounts with monthly budgets exceeding $350,000 across all accounts
• Provide strategic oversight for campaigns on emerging platforms like TikTok and Pinterest
• Use tools like Triple Whale and Motion for campaign analysis and performance tracking
• Collaborate with internal teams to align on creative and funnel strategies
• Maintain clear, consistent communication with clients, serving as the primary point of contact for account performance

Preferred Qualifications

Familiarity with platforms like Pinterest and TikTok

Benefits

• Competitive salary, based on experience
• Performance-based bonuses tied to campaign success and client retention
• Fully remote, flexible schedule, and a supportive, results-driven culture