Senior Paid Social Media Buyer

Summary

Join PetLab Co., a leading DTC pet supplement company, as a Senior Social Media Buyer and manage over \$1M in monthly video ad spend across major platforms. You will be responsible for the entire campaign lifecycle, from strategy and creative direction to execution and optimization. Leverage your expertise in direct response performance marketing to identify and capitalize on audience opportunities, collaborating with cross-functional teams to maximize conversions. This remote UK-based role offers a competitive salary, bonus structure, and comprehensive benefits package. The ideal candidate is a data-driven, highly analytical individual with proven experience in paid social media buying and a passion for achieving exceptional results. PetLab Co. fosters a fast-paced, collaborative environment where innovation and continuous learning are highly valued.

Requirements

• 3-5 years of experience in DTC paid social media, managing \$1M+ in monthly ad spend
• Proven experience as a full-funnel direct response performance marketer in e-commerce
• Strong analytical skills and proficiency in using data analytics platforms and spreadsheets
• Ability to thrive in a fast-paced, high-growth environment
• Strong organizational skills and ability to create and maintain efficient systems
• Excellent communication and collaboration skills

Responsibilities

• Manage and optimize paid social media campaigns across Facebook, Instagram, TikTok, Snap, and Pinterest
• Develop and implement effective media strategies to identify and capitalize on audience opportunities
• Collaborate with creative teams to develop compelling video ad creatives
• Work with the CRO team to optimize web conversion funnels
• Analyze campaign performance data to identify trends and areas for improvement
• Manage a monthly ad spend of \$1M+

Preferred Qualifications

Experience with Snap and Pinterest is a plus

Benefits

• Private Health Care through Vitality
• Generous Annual Leave - 28 days + public and bank holidays
• Flexible Working Hours
• Help@Hand – Employee Assistance Programme
• Royal London Pension Scheme – 5% employer contribution
• Enhanced Maternity / Paternity / Adoption Leave
• Nursery Salary Sacrifice Scheme
• Generous Learning and development budget
• Puppy Therapy
• Free breakfast, fruits and snacks
• Dogs are welcome in the workplace
• Life Assurance – four times your basic salary
• Discount Vouchers & Gym Memberships
• Electric Vehicle Scheme
• Give Back Day – extra day off + \u00a350 charity contribution
• Health Cash Benefit
• Core Compensation: \u00a350,000-\u00a380,000 (base + bonus)