Paid Media & SEO Strategist

Summary

Join Digital Reach, a B2B digital marketing agency, as a paid media and SEO strategist specializing in SaaS and Tech. Lead and execute integrated marketing campaigns, collaborating with creative, reporting, and development specialists. Focus on data attribution and transparent KPI tracking to demonstrate clear ROI for clients. Develop and execute full-funnel paid media strategies across various platforms (SEM, social, display, etc.) and manage SEO campaigns, including keyword research, on-page optimization, and competitor analysis. Manage significant paid media budgets, collaborate with cross-functional teams, and present data-driven insights to clients. The role is client-facing, requiring excellent communication and expectation management. Success requires self-motivation, strong communication, empathy, and attention to detail.

Requirements

• You must be self-driven: Our company is remote, meaning you’ll be working from home with occasional optional travel (optional team meetups and/or client visits). So we need people who are self-motivated, excellent at time management, tech-savvy, resourceful, adaptable, and accountable
• Open communication is key: Our clients trust us to translate their business needs into action items. In order to do this, there is a high level of collaboration with both clients and their stakeholders, as well as our internal teams. This position requires candidates to manage clients (client communication, strategic recommendations, difficult conversations, etc.) with some level of autonomy
• Empathy is primary: In order to provide solutions that work for the client, you’ll have to dig deep into what problems they’re trying to solve, and give recommendations and guidance on B2B digital marketing best practices. Part of being B2B experts is understanding B2B barriers and being able to demonstrate both empathy and expertise
• Detail-oriented work: Making sure that items are aligned, establishing clear action plans, and providing transparent and concise reporting are all extremely important. We aim to be the best digital marketing agency geared towards B2B SaaS & Tech, and we can only do that if we ensure quality – even if that means catching mistakes from items provided by the client
• You are able to focus on both the big picture as well as get into the nitty gritty of a project
• Excellent time management, written & verbal communication, and organization skills
• Strong communicator and collaborator both internally and externally
• Independent worker, but know when to get feedback or thoughts when running into issues. You aren’t afraid of constructive criticism
• Out-of-the-box thinker – you aren’t afraid to fail or try new ideas that you haven’t tried before
• Able to work remotely – we communicate via Gmail, Asana, Slack, Harvest, and Zoom
• 5+ years of paid media experience and 5+ years of total SEO experience specifically with B2B SaaS companies and the ability to speak to full funnel marketing strategies (required)
• Experience working with large accounts and budgets (required)
• 2+ years of technical SEO experience (required)
• Experience with Google Ads and LinkedIn (required)

Responsibilities

• Development, execution, and communication of full funnel paid media strategies in SEM, social, display, programmatic, video, and native advertising for assigned client accounts
• Development, execution, and management of SEO campaigns which can include, but is not limited to
• Tracking, reporting, and analyzing website analytics
• Keyword analysis, research and integration with heavy emphasis on search intent
• On-Page optimizations
• Suggesting improvements to site architecture and UX
• Researching and analyzing competitor sites
• Working with the link building team on strategy and opportunities
• Working with the development team to ensure SEO best practices are followed
• Working with content team to improve SEO rankings, site/page metrics
• Managing and making strategic recommendations for $500k-1M+ quarterly paid media budgets
• Executing advanced technical skills within paid media platforms
• Collaboration with graphic design and web dev teams to assist clients with the development of digital marketing collateral
• Audience research, management, exploration, and testing within digital platforms
• Analyze and report on paid media campaign data and performance
• Present paid media plans, performance data, and project updates (internal and external)
• The role is client-facing, so the ability to speak with clients on a designated call schedule, clearly communicate success, and manage expectations is a must

Preferred Qualifications

• 2+ years of content optimization experience (preferred)
• Content strategy is a plus
• Experience with Microsoft Advertising and DSPs (preferred)
• Experience with Facebook, Instagram, and Twitter (preferred)
• Experience with tools like SEMRush, Ahrefs, ScreamingFrog, SERanking, and ClearScope (preferred)
• Ability to communicate and collaborate across marketing teams
• Ability to effectively discuss feedback and accept constructive criticism
• Experience working remotely (bonus - not required)
• Experience with tools like Harvest and Asana (bonus - not required)

Benefits

• $40 - $60/hour (depending on experience)
• We make an effort to maintain a friendly work environment even though our entire team is remote – our general Slack channel gets bombarded with GIFs on a regular basis and we have a yearly in-person meetup!
• Weekly department meetings to check overall progress and pain points
• No micromanaging. The only way remote work is successful and efficient is if we all trust each other to do our work. You’ll have a lot of autonomy, so if you’re the kind of person who needs micromanaging, this role is not for you