Paid Media Strategist

Summary

Join Kuno Creative, a Diamond HubSpot Partner, as a Paid Media Strategist to lead and optimize full-funnel paid media campaigns across various platforms. You will translate client objectives into measurable campaigns, utilize AI-powered tools for optimization, and collaborate with the SEO team. This role requires strong analytical and communication skills to present campaign results and support the sales team. Continuous learning and innovation are key, staying ahead of platform updates and sharing insights. The position is 100% remote, offering a flexible work environment and generous benefits.

Requirements

• 5+ years of digital advertising experience, including paid search, social media ads, and programmatic buying
• Certified in Google Ads and Analytics
• Experience using AI features within ad platforms and a passion for testing and learning
• Understand how paid media fits into an integrated demand generation strategy, and have a working knowledge of SEO principles and their relationship to paid search
• Background in inbound marketing or use of HubSpot for campaign execution/reporting
• Experience in B2B demand generation and longer sales cycles
• Exposure to sales enablement or marketing-to-sales handoff best practices
• Ability to communicate effectively in English, demonstrating strong verbal and written communication skills
• Confident communicator with strong presentation skills—able to build trust with both internal teams and clients and articulate strategy, performance, and recommendations to diverse stakeholders
• Strong analytical skills with the ability to interpret data and optimize paid media campaigns for maximum performance
• Proven ability to collaborate effectively with cross-functional teams, including SEO, sales, and client stakeholders, to drive integrated strategies
• Thrive in a fast-paced, team-oriented, remote environment
• Ability to sit for extended periods during the workday
• Ability to travel to offsite locations for events, meetings, or client engagements with ability to bend, kneel, lift, reach up to 20lbs, with or without accommodation
• Ability to use standard office equipment, including a computer, keyboard, mouse, and phone
• Ability to read printed and digital materials, including reports, emails, and training materials
• Ability to hear and respond effectively during in-person or virtual meetings and phone conversations

Responsibilities

• Lead full-funnel paid media strategies that support awareness, lead generation, and revenue growth goals
• Translate client business objectives into measurable paid media campaigns across Google Ads, LinkedIn, Meta, StackAdapt, and emerging platforms
• Build and continuously optimize programmatic advertising campaigns through DSPs and retargeting networks
• Utilize AI tools, such as smart bidding, automated creative testing, keyword research, and audience modeling, to drive campaign efficiency and performance
• Monitor, analyze, and report on performance using Google Ads, Google Analytics, Google Looker Studio, HubSpot, and other visual data models to optimize strategies in real time
• Collaborate with our SEO team to align keyword targeting, conversion goals, and messaging across paid and organic channels
• Confidently present campaign plans, insights, and results to client stakeholders clearly and compellingly
• Support our sales team in strategic conversations, contributing your expertise to proposals and early-stage strategy discussions
• Stay ahead of platform updates, privacy trends, and AI advancements in ad tech
• Share thought leadership and insights with clients and internal teams to elevate our paid media discipline

Preferred Qualifications

HubSpot experience is a strong advantage

Benefits

• Healthcare
• 401(k) with match
• Unlimited PTO
• Paid parental leave
• Professional development through HubSpot Academy and ad platform training
• 100% remote, flexible work environment
• Employee-owned company with annual profit-sharing