SEO Strategist

Summary

Join Ignite Visibility as a Senior International SEO Strategist and lead a team focused on national and local SEO strategies for franchise accounts. This senior-level role requires 6+ years of SEO experience, expertise in Google Analytics and Tag Manager, and proven leadership skills. You will create and implement SEO playbooks, mentor team members, analyze performance metrics, and lead quarterly business reviews with stakeholders. The position is fully remote with an optional San Diego office and offers a collaborative environment focused on client success and career development. Ignite Visibility is a fast-growing digital marketing company with numerous awards and recognitions.

Requirements

• Must have 6+ years of experience in SEO
• Expert in GA and Google Tag Manager
• Agency digital marketing experience is a must
• Must have leadership and supervisory experience
• Franchise and multi-location SEO is a must
• Must be knowledgeable of on-site SEO and link building
• Must have done a keyword assignment
• Must have excellent communication skills
• Must have knowledge of social media and how it relates to SEO
• Must have knowledge of technical SEO items
• Must have knowledge of WordPress and blogging
• Must have knowledge of Facebook, Twitter, Google+, LinkedIn, YouTube
• Must have client-facing experience

Responsibilities

• Create comprehensive SEO national to local strategies for franchise accounts
• Prioritize hyper-local optimization and unique franchise challenges
• Lead the implementation of the SEO playbook for franchise accounts
• Mentor and guide SEO coordinators, specialists, and project managers
• Conduct regular team meetings to align on best practices
• Provide solutions for complex SEO challenges
• Must have leadership and delegation expertise
• Analyze performance metrics to identify opportunities and risks
• Lead quarterly business reviews (QBRs) with franchise stakeholders
• Oversee the execution of location-specific and brand-wide SEO initiatives
• Mentor a team (project managers, specialists, coordinators, and interns)
• Help with methodologies and provide strategic insight to team members
• Lead weekly or biweekly 1-1 calls with direct reports
• Hold weekly meetings (when we don’t have pod or department meetings) to train or consult with team members

Benefits

• A collaborative environment focused on client success and career development
• Fully remote workforce with optional San Diego office