Remote Paid Media Specialist

Summary

Join Launch Potato, a digital media company, and contribute to the growth of paid media campaigns for multiple brands. As a key member of the Social & Native team, you will analyze data, design ad creatives, and optimize campaigns. With a focus on innovation and entrepreneurship, this role offers tremendous learning potential and opportunities for growth.

Requirements

• 2 years of hands-on experience setting up and optimizing digital media campaigns, with a specialization in paid social (Meta/Facebook is the priority)
• You have a deep understanding of direct-response marketing principles and know how to create ads to drive engagement
• Proficiency in Excel (Pivot Tables, Vlookups, etc.) and data visualization tools (Looker, PowerBI, Tableau, etc.) and the ability to analyze large sets of data
• Strong communication skills, both verbal and written, in order to develop cross-department relationships and keep stakeholders informed of campaign performance
• Embody the values of Launch Potato: Own Outcomes, Embrace Change, No BS, Team Unity, and Hustle

Responsibilities

• Contribute to the evolution of Launch Potato’s media buying best practices
• Tactically plan, create, and launch new creative tests across platforms and verticals using various ad formats
• Design compelling ad creatives in Canva/Photoshop to target specific audiences
• Analyze paid media campaigns to develop, execute, test, and report on paid media strategies
• Work cross-functionally with internal teams on optimization, A/B testing, and overall strategy

Preferred Qualifications

Experience within the personal finance category/vertical