Project Growth is hiring a
Paid Media Specialist, Remote - South Africa
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Paid Media Specialist closed
🏢 Project Growth
💵 ~$50k-$60k
📍South Africa
Summary
The job description is for a Paid Media Specialist with a strong background in B2B digital marketing to manage and expand digital campaigns, particularly on LinkedIn and Google. The role is fully remote and requires at least 3-5 years of experience in paid media management with significant B2B technology sector experience.
Requirements
Use advanced analytics to monitor and report on campaign performance, adjusting strategies based on data-driven insights
Responsibilities
- Lead and optimize LinkedIn advertising campaigns focused on lead generation, lead conversion, and customer acquisition
- Manage and optimize Google Ads campaigns, ensuring they align with the broader marketing goals and target the right audience segments
- Regularly analyze campaign effectiveness, conduct A/B testing to refine strategies, and ensure optimal performance
- While not mandatory, utilizing tools like HubSpot, Salesforce, and Webflow for marketing ops assistance is nice to have
Preferred Qualifications
Utilize 6sense for deeper insights into account-based marketing efforts, applying intent data to improve campaign targeting
Benefits
This role offers a dynamic opportunity for a Paid Media Specialist
This job is filled or no longer available
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