Paid Media Specialist

Summary

The job description is for a Paid Media Specialist with a strong background in B2B digital marketing to manage and expand digital campaigns, particularly on LinkedIn and Google. The role is fully remote and requires at least 3-5 years of experience in paid media management with significant B2B technology sector experience.

Requirements

Use advanced analytics to monitor and report on campaign performance, adjusting strategies based on data-driven insights

Responsibilities

• Lead and optimize LinkedIn advertising campaigns focused on lead generation, lead conversion, and customer acquisition
• Manage and optimize Google Ads campaigns, ensuring they align with the broader marketing goals and target the right audience segments
• Regularly analyze campaign effectiveness, conduct A/B testing to refine strategies, and ensure optimal performance
• While not mandatory, utilizing tools like HubSpot, Salesforce, and Webflow for marketing ops assistance is nice to have

Preferred Qualifications

Utilize 6sense for deeper insights into account-based marketing efforts, applying intent data to improve campaign targeting

Benefits

This role offers a dynamic opportunity for a Paid Media Specialist