Remote Paid Media Specialist

Summary

The job opportunity is for a Paid Media Specialist with at least 3 years of experience in configuring paid media campaigns. The role involves managing comprehensive digital media campaigns across various platforms, analyzing key metrics, collaborating within the team, and staying updated on digital media buying trends. The position offers an exciting opportunity to work with a prominent client in the video game industry.

Requirements

• At least 3 years of hands-on experience in configuring paid media campaigns within an agency setting or in a dynamic and fast-paced industry
• Expertise or intermediate knowledge of the following digital advertising platforms: Facebook, Google AdWords, TikTok, Twitter, and Snapchat
• Strong analytical skills with an understanding of the creative development process in media campaigns
• A proactive mindset with the ability to independently problem-solve in a fast-paced and results-oriented environment
• Excellent communication and presentation skills, with a strong sense of innovation and collaboration

Responsibilities

• Serve as the platform expert, independently developing, configuring, executing, and managing comprehensive digital media campaigns across various platforms
• Monitor campaign performance, analyze key metrics, and optimize strategies to achieve maximum ROI and exceed KPIs
• Cultivate and maintain relationships with media partners to enhance campaign reach and effectiveness
• Conduct rigorous A/B testing to refine acquisition strategies and maximize returns on investment
• Stay updated on the latest trends in digital media buying and user acquisition