Paid Media Specialist

closed
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Revenue Pulse

πŸ“Remote - United States

Summary

The job opportunity is for a Paid Search Specialist to work remotely on a 12+ month contract with a video game industry client. The role involves developing, executing, and optimizing paid search campaigns primarily on Google Ads, monitoring performance, conducting keyword research, A/B testing, staying updated on trends, and collaborating effectively within the team.

Requirements

  • At least 3 years of hands-on experience in configuring and managing paid search campaigns, ideally within an agency setting or in a fast-paced industry
  • Expertise in Google Ads and a deep understanding of search engine marketing (SEM) best practices
  • Strong analytical skills with the ability to interpret data and make informed decisions to improve campaign performance
  • A proactive mindset with the ability to independently problem-solve in a fast-paced and results-oriented environment
  • Excellent communication and presentation skills, with a strong sense of innovation and collaboration

Responsibilities

  • Serve as the platform expert for paid search, independently developing, configuring, and managing comprehensive campaigns primarily on Google Ads
  • Monitor and analyze campaign performance, focusing on key metrics to optimize strategies and maximize ROI, with a strong emphasis on exceeding KPIs in paid search
  • Conduct keyword research to identify high-impact opportunities and refine targeting strategies for better campaign performance
  • Develop and execute A/B testing to optimize ad copy, bidding strategies, and landing pages to improve conversion rates within paid search campaigns
  • Stay updated on the latest trends in paid search and digital media buying to ensure that strategies remain cutting-edge and effective
  • Collaborate effectively within the team and contribute to the success of our partners and the company
This job is filled or no longer available

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