Paid Media Supervisor

Summary

Join SmartBug Media's Paid Media team as a Supervisor! Lead and develop a team of Account Managers, overseeing the execution and optimization of paid media campaigns across various channels. You will be responsible for campaign strategy, client relationship management, data analysis, and process improvement. This role requires 4-6 years of paid media management experience, expertise in major advertising platforms, and strong leadership skills. The successful candidate will possess excellent analytical and communication skills and be proficient in data analysis tools. SmartBug offers a competitive salary of $80,000 - $95,000 a year.

Requirements

• 4-6 years of proven experience in paid media management
• Expertise in major advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.)
• Strong understanding of campaign structures, bidding strategies, targeting options, and performance measurement
• Proficiency in data analysis tools (Google Analytics, Data Studio, etc.) and bid management platforms
• Strong leadership skills with experience managing and mentoring junior team members (Account Managers, Performance Associates)
• Excellent analytical skills with a data-driven approach to campaign optimization
• Strong client communication and relationship management abilities
• Ability to collaborate across departments and drive business growth
• Google Ads and/or 360
• LinkedIn Foundations

Responsibilities

• Lead, mentor, and develop a team of Account Managers, Performance Managers, and Performance Associates
• Provide training, support, and performance feedback to enhance team skills
• Foster a collaborative and results-driven work environment
• Develop and oversee paid media strategies that align with client objectives
• Monitor and analyze key performance metrics (ROI, CTR, CPA), and make real-time adjustments to drive continuous improvement. QA and error prevention
• Ensure optimal budget management and campaign profitability
• Build and maintain strong client relationships through proactive communication and strategic guidance
• Support Account Managers in managing client expectations and driving campaign success
• Identify opportunities for account growth through upselling and cross-selling initiatives
• Work cross-functionally with Client Services, Sales, and Creative teams to ensure integrated marketing success
• Stay ahead of industry trends, emerging technologies, and best practices in digital marketing
• Oversee performance reporting, ensuring accuracy and actionable insights
• Utilize data visualization tools to present campaign results and strategic recommendations
• Align paid media efforts with SEO strategies for maximum impact
• Identify and implement process improvements to enhance efficiency and campaign effectiveness
• Support business development efforts through new service offerings and strategic proposals

Preferred Qualifications

Knowledge of programmatic advertising platforms (e.g., DV360, StackAdapt)

Benefits

$80,000 - $95,000 a year