Paid Search Ecommerce Specialist

Summary

Join Lamark Media, a dynamic digital marketing firm, as a Paid Search e-commerce specialist. You will spearhead the creation, optimization, and management of e-commerce-focused paid media campaigns, primarily on Amazon, Google, and Bing platforms. This role requires strong analytical skills, experience managing significant budgets, and proficiency in various paid search tactics. You will collaborate with cross-functional teams and report on campaign performance. Lamark offers a comprehensive benefits package including medical, life, and disability insurance, a 401(k) with employer matching, and ongoing professional development opportunities. The ideal candidate will possess a strong background in Amazon Advertising and proven success in driving ROI.

Requirements

• 2+ years of hands-on experience in e-commerce paid search (retail PPC/SEM), preferably in an agency setting
• Proficiency in leveraging advanced Amazon Advertising tactics and strategies, including Sponsored Products, Sponsored Brands/Videos, and Sponsored Displays
• Proficiency in leveraging advanced Google and Bing tactics and strategies, including Performance Max, Demand Gen, Audience Signals/Custom Segments, and Smart Bidding
• Proficiency with Shopping campaigns (Standard, Smart, PMAX) and feed management
• Proven abilities with managing 6-figure monthly budgets
• Expertise in YouTube strategies for reach, engagement, and conversion
• Strong familiarity with Amazon platforms, including Amazon Advertising, Amazon DSP, Amazon Marketing Cloud, and Seller/Vendor Central
• Strong analytical skills with the ability to interpret data and draw actionable insights
• Ability to pull data from platforms and generate ad hoc reporting
• Comfortable presenting to clients and internal teams as needed
• Excellent communication and collaboration skills, with the ability to work effectively in a team environment
• Demonstrated track record of managing successful paid search campaigns with a focus on driving results and ROI

Responsibilities

• Strategically manage and optimize Amazon Advertising, Amazon DSP, Walmart and Target paid media campaigns
• Develop and execute strategic paid search campaigns across Google, Bing and related search platforms
• Monitor campaign performance, analyze data, and provide actionable insights and recommendations for ongoing optimization
• Report on campaign performance and status updates to external and internal teams
• Collaborate with cross-functional teams to align paid search efforts with overall marketing objectives and initiatives

Benefits

• Innovative Culture: Join a team of passionate, collaborative professionals dedicated to driving innovation and excellence in digital marketing
• Career Growth: Take advantage of career growth opportunities with direct access to agency leadership and ongoing professional development initiatives
• Comprehensive Benefits: Enjoy a comprehensive benefits package, including company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability coverage
• Retirement Savings: Participate in our 401(k) program with employer matching to plan for your future
• Ongoing Learning: Engage in bi-weekly team workshops and group discussions to stay abreast of industry trends and best practices