PPC Specialist

Summary

Join Peachy, a fully remote, US-based web development company specializing in high-converting Shopify ecommerce projects, as a PPC Specialist (Google Ads). We're seeking a seasoned professional with 3+ years of experience in SEM, specifically in the consumer space, to manage and optimize lead generation campaigns. The ideal candidate will possess a deep understanding of Google Ads, analytics tools, and data analysis. This role offers competitive compensation, performance-based increases, flexible working hours, and extensive professional development opportunities. Peachy provides a supportive and collaborative work environment within a growing international team.

Requirements

• 3+ years of experience in SEM, specifically in the consumer space, with a proven track record of successful strategy and implementation
• Experience managing Google Ads campaigns with a primary focus on lead generation
• Comprehensive understanding of keyword research, campaign management, and optimization
• Proficient with SEM reporting and third party analytics tools
• Strong understanding of Google Ads, Google Analytics, Google Tag Manager, and conversion tracking
• Advanced skills in Google Sheets and/or Microsoft Excel for data analysis
• Experience managing data feeds and shopping campaigns
• Expertise in creating, testing, and optimizing high-converting ad copy
• English proficiency — B1 or higher

Responsibilities

• Craft and execute tailored full funnel strategies within paid search channels for each client, focusing on their specific goals and KPIs to drive optimal results
• Oversee the setup, daily management, and continuous optimization of Google, Bing PPC campaigns to maximize ROI and achieve client objectives
• Develop compelling ad copy continuously A/B testing and refining to enhance performance and engagement
• Conduct in-depth keyword research and competitive analysis to identify opportunities for growth
• Implement advanced targeting methods, including audience segmentation and retargeting, to reach the most valuable audiences and drive conversions
• Utilize Google Analytics, Google Tag Manager, and other analytics tools to track campaign performance and conversion paths
• Set up tracking for conversions and lead attribution, ensuring accurate data measurement
• Work closely with Client Success Managers to design and implement cross channel full funnel strategies, considering the full customer journey and focusing on lifetime value (LTV) and customer acquisition cost (CAC)

Preferred Qualifications

Google Ads Certification

Benefits

• Join a professional international team — USA and Ukraine
• Receive competitive compensation and performance-based increases
• Thrive in a pleasant working atmosphere with a wonderful team
• Language courses
• Motivating career development plans with clearly defined goals and rewards
• Opportunity to choose the optimal work schedule for you
• Benefit from flexible working hours, holidays, and vacations to maintain a healthy work-life balance
• Engage in interesting projects and challenging tasks
• 100% cost coverage of courses, training, and webinars
• Explore opportunities for self-realization, professional growth, and stable career advancement