Paid Search Manager

Summary

Join DEPT® as a Paid Search Manager and drive growth by orchestrating impactful campaigns exceeding client expectations. Leverage your strategic vision and SEM expertise to craft roadmaps, dashboards, and presentations. Prioritize initiatives for error-free delivery and mentor team members. Contribute to agency thought leadership and build a thriving team. This role requires a minimum of 3 years of paid search experience and strong analytical and communication skills. DEPT® offers a collaborative environment and a comprehensive benefits package including healthcare, 401k, PTO, and parental leave.

Requirements

• A minimum of 3 years’ paid search experience (spanning all core Ads & Meta products)
• A strong understanding of bid management platforms such as SA360
• Proven prior work experience presenting findings and making recommendations for account optimizations to internal or external clients
• Strong analytical and reporting skills and be proficient in Excel
• Strong written and verbal communication skills

Responsibilities

• Drive channel-specific account tactical strategy geared towards achieving or exceeding client efficiency and growth goals
• Develop and execute the appropriate account management monitoring and optimization techniques to drive performance toward client targets and budgets
• Able to quantify and prioritize initiatives that will have the greatest impact on account performance
• Drive the creation of the paid search side of client roadmaps, testing plans, Qontrol reports/dashboards, and QBRs/FBRs to meet client needs
• Accountable for managing the performance of designated client portfolio to client performance goals and practicing good stewardship of client budgets
• Support their Client Partners with account communications around paid search knowledge and recommendations to deliver a clear strategic vision to our client
• Contribute slides to critical decks led by Client Partners, such as FBRs and tactical plans, meeting all agreed deadlines for drafts and final material; ensure that all content ladders up to the overall strategic vision for the account
• Ensuring all account paid search management efforts go through a QA process and are executed/delivered error-free
• Regularly follows SMEs and attends DMUS & platform training opportunities to stay current on agency POVs, thought leadership, and industry trends and continuously expand knowledge of digital marketing best practices
• Ensure new team members are properly onboarded to each account, not just with day-to-day knowledge & skills development, but by providing a full deep dive into each client’s business and priorities
• Ensure active delegation to Ripe Concepts is being done across the team
• Coaches Associates & Senior Associates on paid search
• Understand the business model and objectives of their client’s businesses and how paid search plays a key role
• Contribute to agency thought leadership via blogs and case studies
• Mentor junior team members via hands-on account support and training
• Effective management of a direct report through skill development, guiding growth opportunities, and consistent support around employee work-life balance and morale

Preferred Qualifications

Advanced understanding of paid search channels and how they fit within the funnel and a strong understanding of bid management platforms such as SA360

Benefits

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave