Paid Search Marketing Manager

Summary

Join Apollo.io as their Paid Search Marketing Manager and play a pivotal role in driving company growth. You will develop and execute high-impact paid search strategies, managing Google Ads campaigns to maximize ROI. This position demands a blend of analytical skills, creativity, and strategic thinking within a fast-paced environment. Success requires proven experience managing significant B2B SaaS paid search campaigns, demonstrating a track record of revenue growth and ROI optimization. You will collaborate with cross-functional teams, leverage data-driven insights, and stay abreast of industry trends. Apollo offers a supportive and collaborative work environment where your contributions matter and career growth is encouraged.

Requirements

• Bachelor’s degree in Marketing, Business, or a related analytical field
• 6+ years of experience managing paid search campaigns in B2B SaaS
• History of managing 6 figure monthly spend
• Experience managing multiple accounts within an MCC
• Proven track record of optimizing PPC campaigns to drive revenue growth and improve ROI
• Strong proficiency in data analysis and reporting, with the ability to translate insights into actionable strategies
• Experience working with Google Analytics, Google Tag Manager, and other analytics tools
• Ability to manage multiple projects, prioritize tasks, and thrive in a fast-paced environment
• Strong written and verbal communication skills
• A creative problem-solver with a self-starter mindset and a passion for continuous learning and improvement

Responsibilities

• Develop and manage Google Ads campaigns, including keyword research, ad copywriting, and audience targeting, while optimizing bids to achieve maximum ROI
• Stay informed on Google Ads policies, trends, and best practices to ensure compliance and optimal performance
• Continuously analyze and optimize campaigns based on performance and insights to improve conversion rates and overall efficiency
• Regularly test and refine ad creatives, audience segments, and bidding strategies
• Develop and implement comprehensive paid search strategies aligned with overall business goals
• Identify and capitalize on new opportunities to scale campaigns and drive sustainable growth
• Collaborate with cross-functional teams to align paid search initiatives with broader marketing objectives
• Improve conversion rates by continuously testing and optimizing key elements, including ad copy, landing pages, CTAs, and user flows
• Leverage A/B testing and data-driven insights to refine campaign effectiveness
• Track, measure, and analyze key marketing metrics to assess campaign performance and identify areas for improvement
• Leverage data insights to optimize marketing spend and maximize ROI
• Stay informed on the latest paid search trends, tools, and AI advancements to maintain a competitive edge
• Experiment with emerging search engine advertising platforms and technologies to expand reach

Preferred Qualifications

Google Ads certification

Benefits

• We invest deeply in your growth, ensuring you have the resources, support, and autonomy to own your role and make a real impact
• Collaboration is at our core—we’re all for one , meaning you’ll have a team across departments ready to help you succeed
• We encourage bold ideas and courageous action , giving you the freedom to experiment, take smart risks, and drive big wins