Paid Search Senior Strategist

Summary

Join Power Digital as a Paid Search Senior Strategist and manage enterprise-level accounts, driving campaign performance and growth. You will be responsible for daily optimizations, campaign creation, and high-level strategy. Leverage your expertise in Paid Search advertising, along with cross-channel strategy understanding, to deliver exceptional results. This role requires strong analytical skills, excellent communication, and the ability to work effectively with clients and internal teams. You will utilize Power Digital's proprietary technology, nova, and contribute to department training materials. The ideal candidate possesses 3-4 years of digital marketing experience, including 2+ years in an agency setting, and significant experience with various campaign types.

Requirements

• Ideally 3-4 years of digital marketing experience. 2+ years in an agency setting
• Minimum 2+ years of hands-on experience with Search Engine Marketing: Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development on large, enterprise-level accounts
• Significant campaign management experience in 3 or more of the following additional campaign types: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, Bing Ads
• Proficiency in Google/Microsoft Office Suite(s)
• Proficiency in Google Analytics
• Expert knowledge of funnel marketing and paid media’s place in the marketing funnel
• Strong ability to formulate meaningful insights from marketing data, going beyond the stat and telling the story
• Proficiency in spoken and written English at an advanced level

Responsibilities

• Manage enterprise-level account campaign management, including daily optimizations, campaign creation, and high-level strategy ownership
• Provide intelligent analysis, interpretation, and action plans based on campaign performance data and data from client-specific sources of truth (e.g., GA, Shopify, etc.)
• Participate and engage in weekly department scrums and training sessions to further channel knowledge
• Continuously seek to improve campaign performance against client goals
• Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients
• Seek to utilize available AI and outsource resources to assist in workflow wherever possible
• Participate in the development process for new department training materials
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Benefits

• Base salary + commission opportunities
• Medical Bonus
• 15 paid vacation days (PTO) per year
• Fully flex work environment: full-remote, in-office, or hybrid
• Employee Assistance Program (EAP)
• 17 observed Colombian national holidays + 2 mental health recharge days per year
• Legal benefits like Prima, Cesantias
• Paid Social Security
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives