Paid Search Specialist

Summary

Join TechnologyAdvice's Paid Media Team as a Paid Search Specialist and play a key role in managing paid advertising campaigns. You will be responsible for campaign planning and execution across Google Ads and Microsoft Ads, including keyword research, bid strategy adjustments, and data analysis. This mid-level contract position is based in India and requires strong analytical skills, experience with various paid media platforms, and the ability to work effectively in a fast-paced, remote environment. The role involves collaborating with cross-functional teams and staying updated on industry trends. Compensation is hourly, ranging from ₹500 to ₹600 INR. Note that this is a contract position and does not include perks or benefits.

Requirements

• 3+ years managing paid media campaigns in Google Ads and Microsoft Ads (Bonus: Meta, LinkedIn, others)
• Strong command of bid strategies and budget optimization to drive performance
• Analytical mindset with a focus on metrics, outcomes, and continuous improvement
• Ability to interpret data and communicate clear, actionable insights
• Works well with cross-functional teams including creative, ops, BI, SEO, and engineering
• Skilled at managing multiple campaigns, tools, and deadlines simultaneously
• Quick to learn new tools with a blend of technical and creative curiosity
• Fluent in English, U.S. hours availability, with video call access
• Must have a working laptop/pc and internet and back-up connection
• Agile professional who excels in a fast-paced environment and thrives on continuously pivoting strategies to drive business needs forward

Responsibilities

• Own the building and day-to-day management of paid campaigns across Google Ads and Microsoft Ads, including but not limited to Paid Search, Performance Max, and Demand Gen campaign types
• Execute rigorous keyword management - initial keyword research, expansion, refinement, and negative keyword-sculpting to ensure high relevance and low wasted spend
• Adjust and refine bid strategies based on performance trends, seasonal shifts, and market competition
• Confidently navigate campaign types, attribution models, conversion tracking, audience targeting, and bidding strategies to drive continuous account improvements
• Identify tracking needs or issues for current campaigns and assist other teams in setting up new conversion events or troubleshooting when necessary
• Improve Quality Scores, ad relevance, and landing page experience through ongoing optimizations and best practice implementation
• Initiate and manage creative requests to get necessary ad assets from our design team based on channel requirements
• Query, manipulate, and analyze data from multiple sources both within ad channels and externally, using Google Sheets, Looker Studio, and Tableau
• Analyze campaign data to generate actionable insights, highlighting wins, gaps, and opportunities for deeper investment or cost-saving
• Stay ahead of industry trends and platform updates, proactively testing new ad formats, betas, and automation tools, and making strategic recommendations to scale growth