Remote Paid Search Specialist

Summary

The job is for a Paid Search Specialist at Nebo, responsible for managing paid search campaigns across various client objectives, optimizing performance, reporting on metrics, and providing recommendations for improvement. The ideal candidate has 1+ years of Google Ads and Microsoft Advertising experience, is Google Ads and Google Analytics certified, and has experience managing multi-channel paid media campaigns.

Requirements

• 1+ years of Google Ads and Microsoft Advertising experience
• Experience managing multi-channel paid media campaigns
• Google Ads Certified (including Fundamentals, Search, Display, Video, Shopping, Mobile)
• Microsoft Advertising Certified
• Google Analytics Certified
• Experience managing Oath/Yahoo campaigns
• Experience developing testing structures and compiling client-facing deliverables based on performance
• Experience using an automated bidding platform such as Search Ads 360, Kenshoo, Marin, or Adobe Advertising Cloud is a plus
• Strong written and verbal communication skills
• Highly analytical with strong research skills
• Ability to multitask and meet deadlines under pressure
• Strong proficiency in Microsoft Excel
• Experience with Google Analytics, Adobe Analytics, and Google Tag Manager

Responsibilities

• Optimize existing paid search campaigns towards various client KPIs
• Create and present monthly and weekly reports with analysis of paid search campaign performance along with strategic recommendations for continual improvement
• Forecast performance and spend for future budget recommendations
• Communicate paid search performance and strategy to clients in a clear and concise manner
• Ideate and execute paid search creative tests including ad copy or landing page experiences
• Identify trends and insights across search campaigns to discover areas for campaign growth or improvement
• Create client facing deliverables such as testing briefs, performance reports, budget recommendations, campaign breakdowns, ad copy recommendations etc
• Maintain and improve the health of paid search campaigns through ongoing optimization and testing
• Maintain relationships with engine reps to ensure best practices are adopted and new products are tested
• Support clients and team members on non-search paid media initiatives when departmental needs arise

Benefits

• Hybrid in-office/remote work or fully remote work options designed to fit your needs
• Unlimited PTO
• Free attendance to local marketing events