Paid Social Manager

Summary

Join Bounteous x Accolite as a Paid Social Media Manager and drive business revenue growth for clients through impactful paid social campaigns. You will execute end-to-end paid social strategies across various platforms, define target audiences, and stay updated on industry best practices. This role requires strong analytical skills, excellent communication, and the ability to present findings to clients and stakeholders. Experience managing paid social campaigns and proficiency in relevant tools are essential. The ideal candidate will possess a collaborative spirit and a passion for exceeding client KPIs.

Requirements

• Be an effective communicator capable of working in a collaborative, client-facing environment
• Have experience working across the paid social landscape and be a savvy subject matter expert on dynamic client-facing teams

Responsibilities

• Drive business revenue and growth for BxA clients through paid social
• Understand client goals and work to exceed KPIs through tactical strategies, campaign optimization, and analysis of campaign performance
• End-to-end paid social campaign execution and strategy: Traffic, QA, launch, optimize, pace, and report on campaigns
• Define target audiences and segment audience lists
• Stay current on platforms and proactively identify new client opportunities, such as A/B tests, variant tests, beta tests, etc
• Advise on best practices for creative ad executions and provide specs and guidance for creative partners
• Define targeting and budgets based on pacing performance
• Maintains budget pacing and quality assurance of all managed campaign activities; ensures the consistency of campaign targeting, measurement, ad copy, and audience design deliverables
• Build reports using Excel and PowerPoint, present findings to internal stakeholders and clients
• Maintain knowledge of paid social media best practices acquire certifications for paid social platforms
• Contributes to tactical thinking for project success that addresses business needs, user needs, and best practices
• Participates in and contributes to discovery activities with oversight from Leads/Directors.​ Demonstrates the ability to turn discovery and other research findings into insights, cohesive tactical plans, and performance-based optimizations
• Serves as a reliable, informed point of contact and works closely with other media team members to support developing and producing media plans, reports, and other deliverables
• Articulately and confidently presents work to internal teams and clients
• Assist with other areas of digital marketing as required

Preferred Qualifications

• Agency experience required
• 5+ years experience working in, but not limited to, Meta Ads Manager, Linkedin Campaign Manager, TikTok Ads
• 3 years of experience independently managing digital media campaigns
• 3 years of experience managing independently managing campaign budgets
• Familiarity with the digital media landscape, including but not limited to paid search, programmatic, CDPs, reporting, and analytics tools
• Experience collaborating with both internal and external resources to develop strategies that meet department goals within budget and established timelines
• Comfortable speaking and presenting to internal stakeholders and clients
• Experience in diagnosing, isolating, and resolving complex issues and recommending and implementing strategies to resolve problems
• Ability to perform business analysis and project management tasks
• Comfortable working within project management tools like Jira, Monday, Asana, Smartsheet, etc
• Highly skilled in Excel

Benefits

• Bounteous x Accolite is willing to sponsor eligible candidates for employment visas
• In addition, you have the opportunity to participate in several Team Member Networks, sometimes referred to as employee resource groups (ERGs), that host space with individuals with shared identities, interests, and passions. Our Team Member Networks celebrate communities of color, life as a working parent or caregiver, the 2SLGBTQIA+ community, wellbeing, and more. Regardless of your respective identity, there are various avenues we involve team members in the Bounteous x Accolite community