LastPass is hiring a
Paid Social Media Manager

Summary

Join LastPass, a leader in password and identity management, as we seek a Paid Social Media Manager to join our team. The ideal candidate will have experience managing paid social media campaigns and PPC campaigns across review site listing with expertise in SaaS, PLG, and e-commerce.

Requirements

• Proven expertise and experience driving and managing paid media, Paid social media, PPC for a high-volume B2B trial motion
• Must have experience in both B2C e-commerce and B2B SaaS
• Advanced knowledge of third-party bidding tools predictive modeling and real-time bidding algorithm
• Experience in Paid Social, Pay Per Click and digital marketing, with a focus on paid media management
• Proven expertise in managing six-figure cross-channel budgets and delivering measurable results
• Strong understanding of digital advertising platforms, including Facebook Ads, Instagram Ads, LinkedIn Ads, TikTok ads, Pinterest Ads, Review site listing, Google Analytics etc
• Experience with SaaS (Software as a Service), PLG (Product-Led Growth), and e-commerce platforms

Responsibilities

• Strategically manage and optimize six-figure paid social media budgets across various platforms
• Develop and implement advanced social targeting and bidding algorithm techniques: drive low Customer Acquisition Cost (CAC) and high Return on Investment (ROI) for B2C and B2B trials and hand raisers at scale
• Forecast performance metrics by segment, audience, geography, and Cost Per Acquisition (CPA), CAC, ROI and LTV
• Collaborate with creative teams to develop high-performing creative strategies
• Execute and analyze creative testing strategies to identify the best-performing ads
• Optimize paid landing pages to drive peak performance and improve conversion rates

Benefits

• Competitive compensation
• Flexible Paid time off policies including but not limited to: Monthly self-care days (12 extra paid days off annually), volunteering days
• Generous Parental leave
• Comprehensive health coverage, dependents included
• Home office setup support
• LastPass families free account up to 5 members
• Continuous learning and development opportunities