Remote Paid Social Media Manager

Summary

Join LastPass as a Paid Social Media Manager to lead paid social media and review listing PPC strategy, manage six-figure budgets, and drive business growth.

Requirements

• Proven expertise and experience driving and managing paid media, Paid social media, PPC for a high-volume B2B trial motion
• Must have experience in both B2C e-commerce and B2B SaaS
• Advanced knowledge of third-party bidding tools predictive modeling and real-time bidding algorithm
• Experience in Paid Social, Pay Per Click and digital marketing, with a focus on paid media management
• Proven expertise in managing six-figure cross-channel budgets and delivering measurable results
• Strong understanding of digital advertising platforms, including Facebook Ads, Instagram Ads, LinkedIn Ads, TikTok ads, Pinterest Ads, Review site listing, Google Analytics etc
• Experience with SaaS (Software as a Service), PLG (Product-Led Growth), and e-commerce platforms
• Demonstrated ability to develop and execute strategic media plans that drive business growth
• Excellent analytical skills with the ability to interpret data, analyze trends, and draw actionable insights
• Exceptional communication and leadership skills, with the ability to inspire and motivate teams to achieve goals

Responsibilities

• Lead Paid Social Media and Review listing PPC strategy and performance
• Collaborate closely with internal teams to align paid media efforts with overall business objectives
• Strategically manage and optimize six-figure paid social media budgets across various platforms
• Understand performance metrics by channel, ad type, and associated benchmarks by funnel metric to guide performance
• Develop and implement advanced social targeting and bidding algorithm techniques: drive low Customer Acquisition Cost (CAC) and high Return on Investment (ROI)
• Forecast performance metrics by segment, audience, geography, and Cost Per Acquisition (CPA), CAC, ROI, and LTV
• Forecast performance and identify opportunities for scaling campaigns while maintaining profitability
• Collaborate with creative teams to develop high-performing creative strategies
• Execute and analyze creative testing strategies to identify the best-performing ads
• Optimize paid landing pages to drive peak performance and improve conversion rates
• Develop and execute comprehensive paid media strategies to drive the growth of B2B Trials and Hand Raisers
• Lead the media planning process, including audience targeting, channel selection, and budget allocation
• Stay updated on industry trends, best practices, and new technologies to continuously improve campaign performance and efficiency
• Provide regular reporting and analysis of campaign performance, highlighting key insights and recommendations for optimization
• Implement machine learning for automated bidding and LTV

Benefits

• Competitive compensation
• Flexible Paid time off policies including but not limited to: Monthly self-care days (12 extra paid days off annually), volunteering days
• Generous Parental leave
• Comprehensive health coverage, dependents included
• Home office setup support
• LastPass families free account up to 5 members
• Continuous learning and development opportunities