Social Media Manager

Summary

Join Blueland as a creative and results-driven Social Media Manager to lead our presence across all social platforms, with a priority on Instagram and TikTok.

Requirements

• 3+ years of experience in social media management, ideally in consumer brands or startups
• Strong understanding of platform-specific content strategies (Instagram, TikTok, Facebook, etc.)
• Experience with analytics tools (Sprout Social, Later, Google Analytics) and social media reporting
• Proficiency in AI tools (like ChatGPT) to enhance efficiency and optimized content
• Ability to write compelling, on-brand copy and a knack for storytelling
• Strong organizational skills and the ability to manage multiple projects in a fast-paced environment
• Experience collaborating with influencers or managing influencer programs

Responsibilities

• Develop and implement a comprehensive social media strategy across key platforms (Instagram, TikTok, Facebook, LinkedIn, Pinterest, etc.)
• Create and manage a content calendar aligned with product launches, campaigns, and seasonal moments
• Craft captivating captions, videos, and visuals that reflect Blueland’s brand voice and engage our community
• Manage content creator relationships and collaborate with brand advocates to amplify brand reach
• Own relationships with agency partners and manage day to day work with influencer programs
• Track and analyze key metrics (engagement, impressions, growth, etc.) and optimize content based on performance
• Conduct A/B tests to understand what formats and content resonate with our audience
• Use insights to recommend and implement improvements to social strategy
• Ensure all content aligns with Blueland’s tone of voice - bold, optimistic, and mission-driven
• Work collaboratively across brand marketing, growth marketing, creative, digital, product and retail teams to support company initiatives on social media
• Assist larger strategic plans with competitive research, landscape analysis and audits that take social trends and leverage relevant opportunities to keep Blueland at the forefront of cultural conversations

Benefits

• Health benefits
• Stock options
• Generous paid time off
• Paid holidays
• Paid civic engagement days
• Paid parental leave
• 401k (employee contribution)
• Professional development stipends
• Remote work reimbursements
• Various discounts to like-minded companies