Senior Social Media Manager

Summary

Join us in rewriting the narrative of leadership and making a lasting difference that echoes through generations as a Senior Social Media Manager at SOULCHI, where you'll shape our brand's online presence, drive audience engagement, and foster growth across various platforms.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field; Master’s degree preferred
• 5+ years of experience in social media marketing, with a track record of building successful brand identities
• Strong knowledge of social media platforms, tools, and best practices
• Experience with data analytics and marketing tools (e.g., Google Analytics, Hootsuite, Buffer)
• Excellent communication and collaboration skills, with the ability to work effectively across departments
• Creative thinker with a strong sense of branding and marketing principles

Responsibilities

• Develop and implement comprehensive social media strategies aligned with overall brand objectives
• Identify emerging trends and shifts in social media algorithms, utilizing these insights to inform content creation and posting strategies
• Oversee the development of engaging and relevant content tailored to various platforms, including Facebook, Instagram, LinkedIn, YouTube, Pinterest, Google, and other platforms ensuring alignment with brand identity
• Analyze performance metrics to optimize content strategies, including what, when, and how to post
• Create and execute targeted campaigns to grow social media accounts, employing segmentation techniques to reach diverse audiences
• Collaborate with cross-functional teams to design initiatives that cultivate brand loyalty and increase market presence
• Lead and mentor a team of social media specialists and content creators, fostering a collaborative and creative environment
• Delegate tasks effectively, ensuring each team member understands their role in achieving overall marketing objectives
• Work closely with other departments, such as PR, SEO, and content marketing, to ensure cohesive messaging across all channels
• Articulate social media plans and results to stakeholders, facilitating buy-in and support for initiatives
• Monitor and report on social media performance, adjusting strategies based on analytics and user feedback

Benefits

• Equity-Based Compensation Opportunity
• Flexibility in working hours for the Social Media Manager role, with the opportunity to work anywhere between 15 to 40 hours per week, depending on the candidate's availability and suitability for the role