Partner Marketing Manager

Summary

Join insightsoftware as a Partner Marketing Manager and develop and execute impactful marketing campaigns targeted at reseller partners. Collaborate with various stakeholders to maximize partner engagement, generate leads, and acquire new customers. You will create go-to-market strategies and content, build partner relationships, monitor marketing performance, and manage the partner rebate program. This role requires strong communication, strategic thinking, and experience in B2B software marketing. The ideal candidate will possess a growth mindset and a passion for achieving high-quality results.

Requirements

• Bachelor’s degree, preferably in Marketing or Business
• At least 5-7 years of marketing, preferably partner marketing, in a B2B software or SaaS environment (working with ERPs and financial services is a major plus)
• Ability to think strategically and use data to assess, inform, and drive results
• Ability to work cross-functionally to build alignment and lead projects in their entirety
• Experience in using contact management systems, CRM, and/or marketing databases
• Proficient in Microsoft office suite

Responsibilities

• Create the GTM strategy and content (i.e. co-branded assets, email campaigns, webinars, case study creation, etc.) using data, current market trends, and competitive intel to drive partner-specific lead generation
• Collaborate with partners on joint marketing efforts and training programs to ensure both parties have the right product and positioning knowledge across key organizational functions (marketing, sales, success)
• Build and leverage partner relationships to amplify brand awareness and generate leads through the partner community
• Support partner integration activities post-acquisition
• Monitor, review, and report on all marketing activity against KPIs, analyzing partner engagement, performance, and impact on revenue
• Collaborate with the Partner Portal team to curate partner experience, driving adoption of the portal and engagement amongst partners
• Act as the administrator of the partner marketing rebate program, rewarding and reinforcing desired behavior from channel partners
• Partner with sales team and marketing ops in lead identification, routing, and upload
• Develop enablement tools and deliver effective communication to keep partners prepared and informed of product releases, updates, trainings, promos, etc

Preferred Qualifications

• Drive & Discipline - ability to operate in a fast-paced environment with a focus on achieving high-quality results
• Growth Mindset – actively pursue new ways of getting things done
• Crispness of Execution – passion for process and an attitude exemplified by creating value for clients and delivering superior financial results
• Communication – ability to effectively communicate with internal and external stakeholders both orally and in writing