Remote Performance Creative Art Director, Graphic Design

Summary

Join Wpromote's Performance Creative team as a Digital Art Director and lead creative conversations, develop operational processes, and support a motivated team in crafting innovative digital ads.

Responsibilities

• Guiding strategic initiatives, fostering innovation, and providing support to a motivated and skilled team to further enhance their proficiency in creative marketing fundamentals and leadership capabilities
• Developing, informing, and deploying operational processes and cross-functional projects to improve creative production across the Performance Creative team
• Leading creative conversations on client calls as needed, able to attend virtual or in-person meetings independently
• Providing support on how to best utilize in-house vs. freelance vs. 3P tech based on client cost of creative and maintaining a minimum gross margin
• Leading larger initiatives to produce purposeful creative evolution for clients (larger bespoke initiatives and full-funnel campaigns) , ensuring creative assets are focused on performance while driving brand and market-share growth
• Developing creative briefs and managing projects/deliverables across the team
• Approving work and giving feedback to a team of designers to produce excellent visual work
• Supporting the Performance Creative team by providing visual inspiration for concepts, storyboards for video creative, brand guideline reference sheets built in Figma for efficient QA, and others as needed based on bandwidth
• Working with the Performance Creative Leads to create concepts for digital ads and implementing channel-specific playbooks and methods across Facebook, Instagram, TikTok, YouTube, Amazon, Content Marketing, Search,and others
• Leading brainstorming sessions with Performance Creative Leads for large campaigns, transforming thoughts and half-ideas into fun, innovative, and clever executions
• Building out visual ideas via storyboards, mocks, sketches, etc, and creating mood boards that distill or expand on the visual tone of a brand
• Overseeing a broad range of digital projects for clients across a large variety of product and service categories, including both B2C and B2B
• Championing the look and feel of your assigned clients (style guides are your bible)
• Generating templates and rebuilt assets for your assigned clients for other editors and motion designers to use in their work
• Conducting competitor analysis on all Wpromote Performance Creative clients
• Collaborating with the Performance Creative Leads to apply the latest paid media best practices to every creative opportunity