Performance Marketing Consultant

Summary

Join Flourish Schools as a Performance Marketing Consultant and design, execute, and optimize high-performing digital marketing campaigns to generate leads from families interested in enrolling their children. This part-time, remote consultancy role requires expertise in paid advertising platforms (Meta Ads Manager, Google Ads) and a strong analytical mindset to test, iterate, and scale successful campaigns. You will collaborate with the Flourish team, developing compelling copy and audience targeting strategies. The ideal candidate has a proven track record in lead generation, preferably within education, edtech, or parent-facing brands. The role offers flexible working hours and a competitive hourly/day rate, with potential for scope expansion based on performance. Apply through Equal Teaching, including your CV/LinkedIn profile and a brief note highlighting relevant experience.

Requirements

• Demonstrated success in running performance marketing campaigns that deliver tangible lead generation results
• Expert in paid advertising platforms (Meta Ads Manager, Google Ads, etc.)
• Strong analytical mindset with the ability to test, iterate and scale what works
• Excellent communication skills and self-starter mentality

Responsibilities

• Plan and execute paid media campaigns across key platforms (Meta, Google, and others) to generate qualified inbound leads
• Continuously optimise campaigns to improve CPL, ROAS and conversion outcomes
• Develop and test compelling copy, audience targeting strategies, and creative in collaboration with the Flourish team
• Set up robust tracking, analytics and reporting to monitor performance
• Provide insights and recommendations to improve landing pages, funnels, and messaging
• Advise on media mix and spend allocation to support enrolment goals

Preferred Qualifications

• Experience with K–12 education or parent-focused campaigns highly desirable
• Familiarity with lead nurture sequences and CRO tactics

Benefits

• Competitive hourly/day rate (based on experience)
• Remote / Flexible working hours